The sales teams have been using CRM software for decades. CRM software has loyally served many businesses to update data, store interactions, and manage leads. CRM software is the present and future of all businesses.
Customer Relationship Management (CRM) technology allows small and large businesses to arrange, automate, and coordinate every aspect of customer interaction. CRM software has an important role in the digital transformation of any organization.
CRM is one of the rapidly growing technologies in today’s businesses. CRM has substantial advancements to increase the capability of your sales team. CRM software in India is a booster to all the sales teams of small and medium-sized enterprises.
The CRM software has the power to unite your marketing, sales, and customer service teams. CRM software is a business process-oriented and customer-centric software solution.
Following eight aspects of CRM software will leverage the capabilities of your sales team:
• Lead and activity management
Online Customer Relationship Management software helps you to capture leads from various sources. It does segment leads according to the purchasing power, demographics, taste, and preferences. Leads segmentation helps the sales team to cater to each client personally according to their needs. Integration of social media insights in your CRM software can have robust changes. Social media insights benefit the sales team to identify hot leads.
Tracking the activity of any lead is essential. CRM software manages and records each activity of the lead. Activity management helps to track meetings, calls, and other important tasks. It also makes sure that your team never misses anything important.
• Centralized data
Cloud-based customer relationship management software is a basic necessity for your business growth. It stores and updates all the relevant information on a centralized server. Centralized data helps to access real-time data anywhere at any time.
CRM software has all the sensitive information of your business. Many businesses store their data in the cloud to be cost-effective. Vendors have to comply with the general data protection regulation (GDPR). GDPR helps to maintain the privacy of the client’s data.
• Mobile access
Small and medium businesses cannot ignore the benefits of CRM software. Mobile deployment of the CRM software enables the sales team to access the required information on mobile and tablets. All the sales representatives have all the needed information at their fingertips.
Mobile access has made closing deals on the go possible. Organizations have increased their revenue and conversion rate with mobile deployed CRM software.
• Lead funnel filtration
CRM software has in numerous ways to increase the sales and revenue of your organization. The sales funnel will help you to achieve the desired results. The sales funnel optimizes your sales opportunities and segments leads to different categories. The best way to filter your lead funnel is to use CRM software.
Lead funnel filtration removes unproductive leads. It focuses your sales team on high priority leads and tasks. This feature ensures better sales closure with the best sales strategy.
• United teams
A customer expects good products and services. To deliver high-quality products and services your teams should be on the same page.
Cloud-based Customer Relationship Management software is an all-inclusive solution for your organization. It weaves the pre-sales, sales, and post-sales teams together. Automation in the CRM software has made it easier for teams to pass information without manual interaction.
• Sales prediction
An ideal CRM software will have artificial intelligence embedded in it. The CRM software will analyze the data and predict the number of sales. It helps to monitor data sets related to conversion rates, purchase trends, and customer upgrades. Sales prediction keeps your business ready for any important days and events.
For example, CRM software in India helps businesses to be ready and stocked up according to the festivals and important events.
• Email tracking
Email campaigns for any business have outstanding results. The email tracking feature of the sales CRM software tracks whether a client opens a particular mail.
It also tracks when did they open the email and if they clicked on any links in the mail. This feature identifies qualitative hot leads that help to boost sales.
• Reports and analytics
Managers and the sales team have a real-time performance report in sales CRM software. Reports are just a few clicks away. The sales team and respective managers can gauge their performance. They can strategize an action plan to achieve sales targets.
With CRM analytics, the sales team can focus on individual customers who give higher revenue. Analytics helps to predict customer behavior, understand the market needs, and analyze the external influences for the business. Analytics is beneficial to improve customer experience and retention.
Other departments also use CRM software but it has immense potential for the sales team. Any business must understand its customers and their purchase patterns. Understanding your customer base thoroughly will help you to engage your customers more effectively and result in revenue.
An ideal CRM software solution will help you to achieve the desired results. It also leverages the capabilities of your sales team.