POS software or Point of Sale Software is gaining popularity across the world of retail businesses as businesses seek to automate boring tasks, improve sales, manage customers and products. Modern-day customers prefer to pay bills from their debit/credit cards or smartphones through online payment methods.
Thus, a retail business without such cashless facilities is hard to survive in the current business environment.
Why POS software is important for a retail business?
A good customer relationship and business profits come hand in hand. Therefore, to serve customers and achieve great profits, retail businesses need some transformation in their conventional way of doing business. Such transformation includes, improved customer relations, retaining them, simplifying prices and discounts of every product, and continuously track sales, profits, stocks, etc.
Seems a bit difficult transformation? No, it’s not, because to perform all of the above-mentioned tasks, your business only needs a POS system.
According to a report, the point of sale market is expected to grow at a CAGR of 20% during the period of 2020 to 2025, due to its higher ROI (Return on Investment) and ease of access.
From such reports, it seems that many retail businesses already onboarded Point of Sale software to boost their business productivity.
For those who haven’t yet started using POS software. This guide will tell why POS is essential for your retail business to rise up and achieve remarkable business growth.
1. Is it difficult to use?
You have heard that learning or implementing new software is always a tricky task. However, most of the POS has a unified dashboard with a user-friendly and simple user interface. Therefore, using a POS is not that difficult.
2. Your stocks are out of date or expired!
Generally, products have a specific expiry date and owning a retail store means keeping a large number of product stocks. But, who will tell you that the 1000 chips packets in your store are already expired? “Best before 3 Months from date of packaging” or similar phrases are clearly written on food packaging.
In such cases, POS software will inform you through notification alerts once a product comes near its expiry date. Stock management is one of the most important features of the Point of Sale software that lets the user to perform end-to-end stock management tasks. Therefore, you will understand which products to buy or which products have enough stock.
Automatically update inventory with barcode scanner
A Retail POS software comes with a barcode scanner that automatically adds or removes quantity from inventory when a product is sold or stocked. It makes it super easy to check stock information with a simple click. You can simply type a product name or scan a barcode to check all the details of that particular product.
3. Do you know you can save a lot of time that was wasted in doing tasks manually?
Retail business owners have experienced a highly crowded payment counter on festival days. People rush for shopping and everybody is in a hurry. And the most important thing is customers will spend hours while shopping but they hate to stand in a queue waiting for their turn of payment.
On such peak shopping days, customers won’t go to a retailer who keeps them waiting. Thus, you will need Point of Sale software to speed up the billing process. Using POS Software, you can also include discounts and perks to lure customers. Customers will leave your shop happily and come again after seeing a smooth billing experience.
Apart from billing, staff will be free to use the saved time on better customer service and management. Thus, a comprehensive POS system will eliminate the time wasted in managing inventory, making bills, calculating profits, total spends and earnings, etc.
4. What if someone regularly informs the real-time status of your retail business?
With POS software onboard, you don’t have to ask each and every worker about sales and profits. A Retail POS software is your companion who regularly gives you clear insights and real-time data about sales, profits, and actionable items.
For example, in the winter season, usually skincare products are in extremely high demand. In such a scenario, Retail POS software will tell you
Which product among skincare product category are best sellers
At what time customers come looking for such products
Whether you need to buy an extra stock due to high demand
What are the low sale timings?
Retail POS software answers all the above questions with precise calculations and real-time data. Also, here is the guide on how POS software can streamline your operations.
5. How POS is important to build customer loyalty?
Retaining loyal customers is what every retail business needs to keep sales growing. If a customer constantly visits your store even to buy the smallest thing then you have built customer loyalty. But, how can you do that? What would make customers to revisit your store? A good POS software with Customer Relationship Management feature can tell you which customers are frequently buying from your retail store. These frequent buyers are loyal and most valuable customers.
After understanding the loyal customers, you can simply use POS software to offer them personalized discounts on the go. Additionally, you can inform discounts and offers via emails or SMS to show gratitude for their loyalty towards your store.
Currently, many retail businesses are still unaware of how important the Point of Sale software is. We hope that this essential information will help them to know the real-life use and importance of POS software. After all, generating profits is the end goal for every retail business. As you already know that the competition is intense and adopting smart technologies and strategies are primary ways of staying ahead of your competitors. So, why not move forward and boost sales with a good Point of Sale software?