Best Point of Sale Software in India

What Is POS Software in India?

The point of sale software is a digital tool that will help retail business owners to optimize, automate and centralize their operations. It is a combination of algorithms and hardware devices that will help you to complete a sale for your customers.

The POS solution will scan the products, generate invoices, accept payment, process returns and exchange, and monitor sales. The cloud-based POS software will help the business owners to unite the retail operations on a single platform.

List of Top Features for POS Software in India

The best point of sale software in India will have all the top features that you will require to streamline your retail and restaurant operations. We have compiled a list of the best features that the POS system vendors provide for various businesses.

 

Inventory management:  

Inventory is the most crucial aspect for any business to keep their business running and making profits. When it comes to tracking the retail or restaurant inventory it is challenging for your teams to do it manually.

The best POS software will help your business to manage your inventory efficiently. The restaurant POS solution in India will track the stock level and notify your team or the vendor to refill the stock before it gets over.

The point of sales software in India will reduce the product from your inventory once the sale is made or if it is stolen or damaged. Moreover, this software will add all the returned products and new arrivals from the warehouse to your store inventory automatically.
   

Reports and analytics:  

The business owners need to have a real-time overview of the sales reports, stocks, and other business aspects. The top point of sales solution software will help to generate customized business reports automatically as per your needs.

This software will give you detailed transaction history and an overview of all the products sold in real-time. The best POS software in India will have AI integrated into the system to analyze your data and give you detailed insights into your business.
   

Process bills and orders:  

The point of sale software will process all your bills and customer orders. At a physical retail store, the best POS software in India will come with a set of hardware like screens, printers, barcode scanners, and card machines.

At an eCommerce platform, the POS system will take all the customer details, accept the payment, send invoice and shipping details to the customer. Irrespective of your business type or size POS tools will help you process bills and orders with ease to increase the conversion rate.
   

Returns and exchange management:  

Every retail business owner needs to have a simple return and exchange policy to enhance the customer experience also they have to know about customer retention trends that can provide your legacy buying culture a new way. The best point of sale software in India will link the complete purchase history of customers with their phone numbers or email addresses.

As a result, the customer will not require a hard copy of the bill to return or exchange the unused products it will help you to enrich your brand image. The best POS software in India will also help to generate store credit notes.
   

Manage multiple stores:  

The cloud-based POS software in India will help to improve retail business operations and owners to manage multiple outlets through one single platform. The best point of sale software will give the detailed real-time Business performance of each outlet at any time from anywhere.

Any store can have a look at the other store’s inventory to check if the product is available at the nearest outlet. It will help to increase the conversion rate of your organization and fulfill your customer requirements.
    

Product variants catalog:  

Inventory management becomes a challenging task for business owners that deal in the fashion sector. Because they will have different sizes for each product and multiple colors in their product range.

The top point of sales software in India will help you to check the availability of each product as per their sizes and product placement. As a result, your customer does not have to wait for a longer time to get his/her size or the color of their choice.
   

Bulk stock management:  

Every retail business does a huge volume of product movement daily which becomes a difficult task for the team to keep a track of the product flow manually. The POS System will have barcode and RFID technology integrated into the system to easily assign a unique ID in a scannable format.

As all your products can be tagged with barcode scanners and RFID tags it will help you to scan do products quickly in bulk. It helps you to keep track of your product movement in real-time, once you receive the delivery from the warehouse the POS software will automatically add the bulk products in-store inventory.
  

Client facing screens:  

There are higher chances of customers picking up a product at the retail store without knowing the price. It will become a hectic task to return the products back into the inventory after the products are billed.

The best cloud-based pointed sale software in India will provide you with customer-facing screens to increase the transparency of the prices.
    

Loyalty and rewards:  

Loyalty and rewards are some of the most effective ways to increase the client retention rate and get repetitive business. The best POS system in India will help you to design an effective loyalty program and implement them in all the stores.

As your customer can use the rewards from any of your outlets it will help you to enhance the customer experience. The cloud-based POS solutions will automatically apply all the available coupons as per the conditions on the next customer purchase.
 

Promotions and offers:  

Every retail business owner needs to run various promotions and offers to lure the customer to increase conversion rate.

The point of sale system will have the details about all the promotions and offers to automatically apply them on the bills. The best point of sale solution in India will notify your customers about these offers via message or email.
  

Shipping and logistics:  

eCommerce has changed the way we shop these days hence this technology will help your business to track the order from purchase to delivery. The cloud-based POS software in India will notify the customer about their product delivery and product movement in real-time.
  

These are the top features of the point of sale software in India that you can select from for your retail or restaurant business depending on your needs. 

Steps to Selecting the Right POS Software in India 

It is essential for business owners to select the right point of sale software in India to streamline operations. Technology Counter as a software recommendation platform understands the challenges that new business owners go through while selecting the right technology for their organization.

As a reason, our software experts have made a step-by-step guide that will help you to select the best POS Software in India as per your requirements.

Create a core implementation team:  

The retail business teams already have multiple tasks to achieve daily; hence Leaders need to assign an implementation team that will take care of this project from start to end.

The implementation team needs to have a thorough understanding of your business goals and challenges that the POS software can help to overcome. The implementation team should have top resources of every department of your business to select the right POS solution in India.
  

Understand the business requirements in depth:  

The business requirement is one of the most crucial aspects to consider while implementing the POS software. Because every retail or restaurant business will have a different workflow, goals, and challenges to achieve it.

Hence, you need to know your business challenges & myths related to POS in depth before you start looking for the right POS system. The best way to understand the business challenges will be to speak to your entire workforce and understand what difficulties they go through while achieving the daily tasks.
  

Sanction a budget:  

Every business needs to have stringent finance management to increase the sales & revenue of their organization. As a result, you need to set a budget for the implementation of the POS solution in India for your organization. The implementation team Should find a POS vendor that provides all the features that fit your budget.
  

Explore the POS market:  

Once your implementation team is aware of the requirement and budgets, you can start exploring the POS market to look for the best vendor.

Technology Counter is a software recommendation platform that will help you to explore all the top POS software vendors in India based on their industry expertise, features, and pricing.
   

Analyze the features:  

Features play an important role while selecting the right POS software in India for your businesses. Hence, you should look for the POS vendor that will have all the features that you will require to overcome all the business challenges.

Every vendor will offer various features that cater to different industries to achieve multiple aspects for your business.
   

Evaluate the user interface:  

The implementation team should analyze the UI of the POS software vendor before implementing the solution. All the top cloud-based POS solutions in India will provide a free demo and trials for the prospect to get an overview of the software.

You need to select a POS software solution for your business that is easy to use and helps to accomplish the task quickly.
   

Evaluate the scalability and reliability:  

The retail business leaders need to check the scalability and reliability of the POS system vendor in India. Because it should not happen that the solution that you select for your business is down half the time or doesn’t grow with your requirements.

The best cloud-based POS software vendor in India will be a scalable, reliable, flexible, and affordable solution for all business owners. Because the best software will adapt to your business process and grow with your needs.
  

Check the customer support:  

If your POS system is down your stores will not be able to process bills and make transactions. As a result, your business will suffer huge losses and hamper your brand image. Hence it is crucial to keep the system up and running always. POS technology is a revolutionary breakthrough for retailers to enhance customer service and reduce loss & theft.

The vendor should inform you prior to if there is any maintenance or up-gradation scheduled. The best POS software vendor in India will have reliable, friendly, and quick customer service that will resolve your queries, concerns, and grievances efficiently.
 

Check the customization and integration options:  

The retail and restaurant business owners need to manage multiple aspects of the operations at the same time. Therefore, the cloud-based POS system in India will help you to seamlessly integrate with all the third-party applications to perform business operations on a single platform.

Additionally, you need to look for a vendor that allows you to customize the software as per for your work process to optimize your workflow.
  

Ensure the pricing:  

The business leaders need to ensure what all features are included in the quotation because there should be no hidden cost after implementation. Pricing is the most crucial factor that every business needs to consider while selecting POS software for small businesses. Many POS solution vendors have flexible payment plans that allow you to pay as per your users and usage.
  

Train your workforce:  

Training your workforce is a crucial point to consider while implementing cloud-based POS software in India. Because training the workforce beforehand will help them to navigate with ease and make the most out of the implementation. Hence, you need to select a point of sale software in India that provides training modules for your employees.
   

Follow these steps to select the right POS solution in India for your business as per your needs and budget. Also, check our infographic for the journey of the customer in your store without a point-of-sale solution.

Latest Technologies Trends for Best POS Software in India

The best point of sale software vendors in India tracks all the latest technological advancements and implement the most relevant ones in the system.

Integrating the latest tools will give business owners robust tools that will help the business grow and get a competitive edge. Following are a few latest technology trends in the POS system that you should have a look at:

Cloud-based POS:  

Cloud-based point of sale software is one of the most embraced technology trends in every industry. Many retail business owners have implemented this technology in their organizations to increase the accessibility of the system.

The online POS solutions in India will allow implementing the same system across all the outlets and channels. The head office can access the business reports of any outlet in real-time to make strategic decisions.

The best cloud-based POS software will have a mobile application that will allow the customer to scan their products and pay for them through their phones. Cloud computing is an appropriate solution for small and medium-sized retailers to grow the brand at a better speed. The web-based solutions will allow you to make sales on the go and access the information from anywhere.
  

Streamlined multichannel experience:  

With the rise of the Internet and social media the opportunities to interact with customers have increased. Today the businesses can use multiple platforms to sell their products; for instance, Instagram, Facebook, other E-commerce platforms, and company websites.

The best point of sale software in India will allow you to process orders from any platform and gather the information on a central portal for delivery. The top POS system will help you post all the new products and services with a single click on all the platforms automatically.

The best POs solution will give you an overview of which channel is giving you higher conversion rates and ROI. Click and collect is one of the most embraced trends; because the customer can place an order from anywhere and pick it up when it's ready.
  

Multiple payment alternatives:  

The retail customers are highly unpredictable and we cannot predict how much will they shop for how will they pay for it. The top POS vendors integrate multiple payment options to ensure the product is sold to the customer irrespective of how they pay.

For instance, the best point of sale software in India allows your customers to pay through UPI, debit or credit cards, bank transfers, cash, and other forms of payment.

As Bitcoin is currently being made legal in India, there will be a rise in the use of cryptocurrencies; hence the POS vendors can explore the use of cryptocurrencies in this system.
  

Customized shopping experience:  

The customers today expect more than good quality products and prices; They expect good service as well. Business owners need to personalize the customer experience to enhance their brand image.

The best point of sale software in India can track the social media and digital footprints of the customer to understand their preferences and likes.

Moreover, the POS system will analyze the purchase history of the customer to understand their taste to give them a customized shopping experience.
  

Data Analytics:  

Industrial revolution 4.0 has transformed businesses entirely and there is tremendous growth just using data. The retail business owners generate a huge volume of structured and unstructured data which has valuable insights about your organization.

The best POS software in India will have data analytics integrated into the system to make the most of the data gathered.

The use of big data is also one of the latest trends in the retail sector because it will help you to spot all the business challenges and opportunities.
  

Upgraded POS setups:  

There is a drastic change from traditional cash registers to POS setup. The POS software today has mobile-friendly systems, cash registers, card readers, printers, barcode scanners, and other tools to simplify your billing.

The cloud-based point of sale software in India will allow the customers to download the application on their phone to scan for the products and pay.
   

Automation:  

The retail teams already have many tasks to accomplish in a day and adding more responsibilities will increase the workload. Automation has influenced every industry and all aspects of it to make the most of its workforce to increase its productivity and efficiency.

The top POS system in India will have automation integrated into the software to automate the various task of the retail business. As a result, your teams can focus on customer satisfaction to enhance the brand image and deliver a top-notch client experience.
  

Artificial intelligence and Machine learning:  

Artificial intelligence and machine learning will help you to gather your data, analyze the patterns and give you better insights into your data.

The POS software with AI and ML will help you to spot what product is sold more in which season and in what quantities. Moreover, this technology will help you to spot products with higher shelf life and low-profit margins.

As a result, The POS solution in India with AI and ML will help you make strategic business decisions that will help you grow.
  

If your business implements these technology trends in the POS system in India it will give your retail business the boost it requires to grow at an exponential rate.

What Are the Benefits of Using the Best POS Software in India?

There are multiple benefits for your business if you implement the right POS software in India. We have listed down the top benefits of implementing the best POS solution in India:

  

Manage inventory efficiently:  

The point of sale software in India will allow you to manage your inventory efficiently to make the most of your resources. This software solution will reduce the products sold, damaged, or stolen from the store inventory.

The POS system will give you real-time availability of various products and their sizes. Moreover, it will also track the product movement and give you a real-time position of the product whether is in the warehouse, another store, or in transit. 
   

Quick and accurate billing:  

The cloud-based POS solution In India will support a bar code system integrated into the software. Therefore, you can tag all your products with barcodes and RFID tags to simplify the billing and inventory.

As a result, your team can scan the products to generate the invoice and process the payment to close a sale with ease. The best POS software in India will help you to process the bills quickly and accurately to reduce the checkout time for the customer.
   

Enriched customer management:  

The top POS system will help you to manage your customers effectively to enrich their experience. This software solution will keep the entire record of the purchase history of the customer to understand their preferences and likes.

As a reason, your team can customize the shopping experience for the customer by providing them personalized combo offers.
   

Manage multiple stores:  

Retail businesses have multiple outlets, stores, and selling partners, which becomes a tedious task for the central team to manage manually. The top cloud-based point of sale software will help you to manage all your teams, irrespective of their location or what outlet they're working from.

The POS solution will help you to keep standard pricing at all your stores to maintain consistency in costing. Additionally centralizing the entire operations of all your outlets on a single platform will help the management to make strategic changes that help business expansion.

   

Save operational time and money:  

The POS system software in India will have automation integrated into the system to get rid of tedious and repetitive manual tasks. The POS software will help to reduce the overheads and achieve the same business goals faster.

Therefore, your team can focus on delivering a top-notch customer experience to the clients and save a huge amount of money.
  

Reduced errors:  

As most of your tasks will be automated there will be no manual interaction required to achieve the business goals. There will be no chances of error and you will be able to process the operations accurately.

The best point of sale software in India will integrate the entire operations on a single platform to reduce the chances of duplicate entries and errors in data migration.
  

Create a loyal customer base:  

The best cloud-based point of sale system in India will help you to design and execute an efficient loyalty program. Loyalty and rewards programs help you to get repetitive and referral business from your existing customers.

The online POS software Will help you to implement the loyalty program at all your stores, so the customer can shop from anywhere and redeem the rewards to create a loyal customer base.
  

Data-driven business decisions:  

The top point of a sales software vendor in India will have artificial intelligence to get valuable insights from your data. The best POS solution we help you to spot high pilferage products and cash leakage points.

Business leaders can come up with a strategic action plan to reduce shrinkage and avoid cash leakage. Data-driven business decisions will help your business grow at an exponential rate and achieve its goals.
  

Higher productivity and efficiency:  

As you're taking strategic data-driven business decisions and automating most of your operations. The workforce will have higher productivity and efficiency that will help you to increase your profits and expand your business quickly. The best online POS solution in India will help you to make your workforce highly efficient and productive.
  

There are many more benefits of implementing the right POS software in India for your business which you discuss over a call with our software experts. Moreover, your business can enjoy the customized benefits of implementing the technology if they personalize the tools as per your requirements. 

List of 10 Best Point of Sale Software in India

There is so many software as service vendors that deliver diverse features in the POS software in India for various businesses.

We have a team of software experts that have analyzed the POS vendors in India based on their features, user reviews, and prices.

After scrutinizing all the software vendors, they have made an alphabetical list of the best 10 POS software in India as follows.
 

HDPOS Smart:  

HDPOS Smart this one of the best POS software in India for small businesses to manage their accounts, inventory, billing, and other aspects. It is an all-inclusive cloud tool that will help you access business information from anywhere and make strategic changes to it at any time.

HDPOS Smart is a perfect solution for all the spa, restaurant, hotels, and retail chain business owners to manage the billing. This software solution will adapt to all your business needs and optimize your business processes to grow with your business.  

Features:  

• Quick Billing  
• Multiple Payment Modes  
• Manage Exchange  
• Auto Offers  
• Tax  
• Stock  
• Sales Return  
• Advance Booking  
• SMS / Email
    

IVEPOS:  

IVEPOS is one of the top point of sale software in India that is user-friendly yet a powerful tool to simplify various aspects of your business. It is an all-inclusive tool that will help you to manage your sales, employees, inventory, billing, and other crucial business aspects.

This is a robust tool for restaurant and retail business owners to simplify their operations. This is a cloud-based point of sale solution that has a mobile application that allows you to access your business operation from anywhere.  

Features:  

• Click Billing  
• Accept Payments  
• Inventory Management  
• Employee Management  
• Customer Management  
• Vendor Management
    

LOGIC POS:  

LOGIC POS is one of the best POS solutions in India that will help your business to deliver a top-notch experience to your clients. This software solution is a perfect tool that is easily compatible with all the POS hardware that you need for your business.

LOGIC POS will support a barcode system that helps you to manage your stocks with easily and navigate through your product base with ease. Furthermore, it is the best POS solution in India that integrates multiple payment gateways to increase the conversion rate.  

Features:  

• Sale & Billing  
• POS Billing  
• Purchase  
• Inventory  
• Order Processing  
• Loyalty & Coupon  
• Accounting & Finance  
• Shift & Day Close  
• Alteration & Tailoring  
• Scheme & Promotion  
• Single & Multi-Location  
• Alerts & Approval  
• Restaurant Manager  
• Assemble & Knitting  
• Recipe & Assemble
    

MARG ERP 9+:  

Marg ERP 9+ is one of the top POS solutions in India that is easy to use which processes the bills accurately and quickly. It is an all-inclusive tool that will help you to manage every aspect of your business with ease and optimize your workflow.

MARG ERP 9+ is a powerful tool that will help you to digitally transform your business and make the most out of their resources. Moreover, this billing software will help you to process the bills quickly to reduce the customer checkout time to enrich their experience.   

Features:  

• Easy & Fast Billing  
• GST Invoicing  
• GST Reports  
• POS/ Touch Screen  
• Cash Drawer  
• Barcode Management  
• Customized Invoices  
• Connected Banking  
• Discounts & schemes  
• Inventory Management  
• Send Reminders  
• Easy Accounting  
• Re-Order Management  
• Online Purchase Import  
• E Retail Web Application
    

PACT POS:  

Pact is one of the best point of sale software in India for all retail and restaurant businesses irrespective of your size or type. It is an end-to-end POS solution that helps business owners to manage their resources, inventory, customer, and sales from a single platform.

Pact is one of the best cloud-based POS software in India that is easily deployable on all portable devices. It is a perfect solution for all business owners to optimize, simplify, and automate their operations from start to end.  

Features:  

• Cash Drawer Reconciliation  
• Touch Screen Support  
• Splitting or Merging of Bills  
• Printer Routing  
• Schemes, Discounts & Sales promotions  
• Shift Close & Day Close  
• Multiple Payment Modes  
• Gift Coupon Management  
• Loyalty Programs  
• Barcode Scanners & Display Bars Support   
• Multilingual  
• Multi-currency  
• Available On-Premise  
• Available on Cloud  
• Third-party Integrations  
• Remotely Accessible  
• Seamless Migrations  
• Local Support  
• Highly Scalable  
• Powerful Customizations
    

POSist:  

Posist is one of the best cloud-based POS systems in India that is a perfect solution for all restaurant business owners to optimize their operations. This software is an end-to-end tool that helps business owners to automate the operations, enhance team productivity and increase profits. 

POSist is a robust tool for all restaurant business owners to spot thefts and pilferage opportunities to reduce them. Furthermore, they have quick and reliable customer support that resolves your queries efficiently to make the most of the POS solution.  

Features:  

• Table Reservation & Billing  
• Takeaway & Delivery  
• Online/Mobile Ordering  
• Feedback Management  
• Multi-Currency  
• Stock In & Stock Out  
• Central Kitchen  
• Multi-Store Management   
• Reporting & Analytics  
• Offers Module  
• Menu Management  
• Integrated Accounting  
• Payment Integrations  
• Taxation  
• Customer Management  
• SMS Marketing  
• Cloud Telephony  
• Email Marketing   
• Mobile Reporting  
• Live Reporting
    

QuickBill POS:  

QuickBill is one of the top point of sale software in India that is a robust and simple tool for all owners to streamline their operations. QuickBill POS is one of the most reliable, scalable, and accessible POS solutions that will grow with your business.

This software solution will help the business owners to get detailed insights into your sales, inventory, finances, and other aspects of your operations to simplify your workflow.  

Features:  

• Easy to Install  
• Import Masters  
• Quick Billing  
• Barcode Design  
• Inventory Management  
• Multi Paymodes   
• Discount & Taxes  
• Dynamic Reports  
• Item Classifications  
• Financial Accounting  
• Credit Sales Management  
• Credit Notes for Sales Returns  
• Service Billing  
• User Access Rights  
• Simple User Interface  
• SMS & Email
    

ROMIO POS:  

ROMIO POS is one the best point of sale software in India that will help you to simplify your restaurant operations and increase your profits. Because this software will help your business to grow and achieve the business goals quickly and efficiently to increase the ROI.

Moreover, this software will ensure that your restaurant will have minimum wastage and theft to use your resources efficiently.  

Features:  

• Online Ordering App Integrations  
• Home Delivery/ Take Away  
• Online Ordering  
• Inventory Management  
• Reports  
• Multiple Access Rights  
• Splitting a Bill  
• Easy Table Shifting  
• Inbuilt Theft Management  
• Creating Menu with Multiple & Sub-Categories. 
• Enhanced with Promotional Offers/ Happy Hours  
• Discount Options  
• Multiple Payment Mode
    

Spectrum POS:  

Spectrum POS is one of the best retail point of sale solutions in India that will help you to simplify your retail operations and make the most out of them. This POS software in India has a GST module integrated into the system to stay GST compliant.

Furthermore, this software vendor integrates all the advanced tools to get a competitive edge in the industry to grow at an exponential rate. Spectrum POS software will give you an accurate and real-time overview of your business within a few clicks.  

Features:  

• Customized menu 
• Sales and customer order  
• Discounts and promotions  
• SMS and email ready  
• Customer management  
• Till open and close  
• Shift management  
• Food costing 
• Multi tender and multiple currencies  
• Detailed POS reporting  
• Gift vouchers and credit notes  
• Products exchange and returns  
• Scan and sell  
• Petty cash management 
• Credit card processing  
• Variance and void control  
• Gift register for events and promotions
    

Torqus POS:  

Torqus is an all-inclusive restaurant POS management system that will help you to manage your team and grow your business. It is robust software with all the advanced tools to simplify the restaurant operations and transform your business digitally to make the most of your resources. 

Torqus point of sale solution in India that helps you to manage your bills, track pending orders, and generate accurate business reports efficiently.  

Features:  

• Acceptance of orders  
• Kitchen displays  
• Serving of orders  
• Acceptance of payment  
• Simplified order process  
• Pilferage & theft alerts  
• Use just one platform  
• Advance menu management  
• Generate insights
    

If your need furthermore clarification on the pricing or user reviews of the above POS vendors in India; you can speak with our software experts today to get a free consultation.

Top Point of Sale Software India for Different Sectors

Every business will require different features in the point of sale software in India to simplify their operations based on their needs. We have distinguished various sectors and which POS software will suit their business requirement:
  

Hospitality industry:  

The hospitality industry needs a POS solution that helps them to centralize the billing to the room number if the guest is staying at the hotel. Hence, a cloud-based POS software in India will be a perfect tool for hotel management business owners with multiple hotel chains.

The online solutions will help the business owners to add the bill of the services used by the customer at the cafeteria and other chargeable outlets to the room bill.
  

Food and beverages industry:  

The online POS software in India is a robust tool for all the restaurant business owners with one outlet and it will support multiple outlets too. The F&B business owners can implement a restaurant POS system in India that helps to manage the inventory, sales, orders, and billing.

This solution will connect your customer-facing teams with the central kitchen team to simplify the restaurant operations.
   

Retail sector:  

The cloud-based retail POS software in India is an advanced tool for all retail business owners to simplify their operations irrespective of their time.

An online POS solution will help to manage the inventory, billing, sales, and order of the entire store and outlets on a single platform.
  

Salon, spas, and gym:  

An online POS billing software is a perfect tool for the business to streamline their billing process and keep a track of the inventory. Depending on your business type you can select the POS software with relevant features for your organization.

Irrespective of your size, type of industry the cloud-based point of sale software in India will be a robust tool for all business owners to access the system from anywhere. Our software experts will analyze your business needs and budget to help you select the right tool that will help your business grow. 

Closing Lines

The point of sale solution is an essential tool for all business owners that sell products or services to their customers. Because the POS software in India will help to manage the billing, inventory, sales, and other aspects of your retail, restaurant, or hospitality business.

The cloud-based POS system will help to centralize, automate and optimize the business operations to help your business goals.