5 Game Changer Google Ads Strategies You Must Know

There are thousands of searches done on Google every second. The majority of results for these searches are Google ads.      

Google ads are an effective way of marketing products and services that can significantly boost your business. There has been a lot of change in Google ads, especially in the last few years. For example, new interface, features, tools, targeting options, new campaign types, and updated algorithms. After these changes, mainly in algorithms, many people face difficulty setting up an effective advertising campaign for their products or services.  

To effectively market your products or service on Google Ads, you need some game-changer strategies discussed below. But before exploring the techniques, let us first discuss more Google ads.
 

What is Google Ad?

Google ads are paid advertisements offered by Google that appear on Google. Com's search results. However, these ads can appear on other related websites through the Display Network and Google's AdSense Program.

To help businesses optimize their Google ads, premium agencies partner with Google to provide consultancy and guidance. For example, most Google ads agency Malaysia partner with Google to provide services such as remarketing, Gmail advertising, and the Google display network.

Five Game Changer Google Ads Strategies :

1. Use Manual CPC Bidding Vs. Enhanced CPC

There are various bidding strategies you can choose from when it comes to Google Ads.  Among all techniques, usually Manual CPC and Enhanced CPC are used.

The manual Bidding strategy allows you to set your own maximum cost-per-click for all your Google ads. Hence, it gives you better control over your campaigns and budget.

On the other hand, enhanced cost-per-click works by automatically adjusting manual bids that seem more likely to lead to a sale or conversion on your website.

Therefore, you should use enhanced CPC. Enhanced CPC allows you to optimize your Google ads set and control your bids in the initial stages. At the same time, you also benefit from Google ads' innovative bidding system.

2. Consider Opting Out of Automatically Applied Ad Suggestions

Google has an automatic way to provide changes to the texts of your ads except for unnecessary suggestions. Automated application of all ad suggestions is one of the default settings in any new Google ads account, which happens every two weeks. If you don't see Google's recommendations or get the alert and dismiss them, they will automatically apply the changes to your ads.

You can opt-out of this feature which allows you to manually manage and place your ads on a rotation enabling you to see their performance. It also helps you make the changes after reviewing the click data.

More consistent data will make it easier for you to analyze the performance of your ads. On the other hand, you may have to deal with complex situations when your ads are automatically changed.
 

3. Don't Allow Advertising on Search Partners' Sites

After setting up your ad campaigns using ad creator then you must be very keen on small details and instructions. For example, you come across a checkbox that asks you whether you want your ads to appear on Google's search partners' websites.

Google, in most cases, is not keen on who the search partners are. Therefore, you may want to limit your advertisement on these sites, especially if you are not a savvy PPC analyst.

Allowing your ads to appear on search partners' sites may limit your ability to control the amount of your budget that ends up there. Hence, it's good to keep all your ads on Google.

4. Periodically Review Your User Locations Report

Reviewing your user location will give you adequate data and reports. It will help you analyze the performance of your ads in each state, city, or zip code. Your product can do well in one location but may perform poorly in other areas.

Several factors may affect your conversion rate in some locations. For example, if the target population in an area is few or not interested. In addition, in a few cases, some people may not feel appealing to your business, or they may find your ads irrelevant. As a result, it reduces the number of conversions.

Therefore, it's essential to constantly monitor and review your location report and adjust your ads to stop them from running in areas that are not performing well. It will help reduce your irrelevant costs.

5. Check Your Google Analytics

You should check your Google Analytics regularly to ascertain where the bulk of your traffic is coming from. It enables you to adjust your campaigns appropriately. Assess how your campaigns perform through conversion on each type of devices, such as mobile phones, tablets, and desktops.

If you realize no conversion in a specific device for a certain period, you can consider lowering the bids or turning them off. After your analysis, you can also increase the bids on the device performing well.

Summary

Many features and services are available on the Google ads platform. However, not all of these will be significant to you, and neither can they benefit all your campaigns. Hence, it's essential to be strategic and objective. You should select strategies that are not complex and use them to optimize your Google ads campaigns.