Logo Design Tips to Take Your Brand to the Next Level

Are you planning to launch your own business? The most important element it needs is a logo to build its identity. A logo represents your business visually and lets your target audience recognize it easily. But not all logos are the same.

So, get a logo design that speaks volumes about your business. Now, you must be thinking about how to get one. Well, here are some logo design tips that will help you take your brand to the next level.

Know your audience well

When making your own logo, communicate what your business has to offer. If you don’t consider your audience or your logo doesn’t resonate with them, your business can fail to convey the right message. So, shift your focus on knowing your audience by competitor analysis, market research, and questionnaires. Getting these insights will help you understand their thought process.

Here’s why you should understand your audience:

• You get an idea of their likes and dislikes
• You get to know what part of your branding resonates with them
• You understand their exact emotions

You can take inspiration from the movie streaming service Netflix. It knows pretty well what customers need, and it improves their experience. As far as its logo is concerned the red logo on a black background perfectly captures the theatrical feelings.

Understand your mission and values

Today’s customers prefer values and authenticity more than anything else from the brands they like. According to a study, about 86% of customers agree that authenticity influences their brand preferences. Your business logo enables you to show your brand values while reflecting your authenticity.

Here are the benefits you get while incorporating your brand values in the logo:

• Enables customers to know the crucial aspects of your business
• Let customers know whom they’re buying from
• Driving the attention of audiences who look for the same values

If as a brand you don’t know your own values, then it can adversely affect your brand. To let people know what matters to you, focus on communicating with them clearly in your firm. Take the help of market research to understand the things that matter the most to your target audience.

Take the coach logo, for example. It represents a coach, two harnessed horses, and a coachman. The luxury fashion brand resonates with elite buyers. Its emblem stands for prestige, elegance, and luxury.

Consider your industry and competition

Understanding your niche and competitors can help you choose the right element for your logo design. If you aren’t aware of your industry and competition then you may end up with a logo that is completely different from your needs. So before you make your own logo or take the help of a designer, research your industry and run a competitor analysis.

Here’s why you should do that:

• To differentiate your brand from others
• Showcase your USP to the customers
• To cast a positive first impression

Take a dog logo for example. The businesses offering dog supplies know which industry they are into. This enables them to get a logo that resonates with pet parents.

Be unique

The purpose of any logo should be to be distinguished from others. Many other businesses are already present in the same niche, so it’s crucial to stand out. It simply means avoiding what others are doing and choosing a different color, style, font, and element. 

If you fail to do so, people will not notice your logo.

Here are the benefits of being unique in terms of logo:

• You can tell your story
• Creates a memorable business presentation
• Giving customers something special to choose you over others

For example, the previous Twitter logo unlike other social media logos, stayed different. The bird logo stands for simplicity and a short messaging format that people can share with the world.

Consider different fonts

Typography also plays an important role in logo design. Just like icons, fonts can reflect your brand’s professionalism and image as well. According to trends, Fortune 500 companies prefer fonts like sans serif, Proxima, and Helvetica. These fonts are known for readability and clarity.

The best way to select a font is to practice A/B testing, research competitors, and find out what your audience likes the best. If you don’t consider what your audience wants, then you may end up with a logo that will not interest your audience.

Here are the benefits of choosing the right font:

• It helps make your message clearly understood
• Reflects your brand’s personality and values
• Goes well with your images

Spotify’s font selection includes a sans-serif typeface that helps bring visual clarity and a modern feel.

Keep your logo simple but memorable

When creating a logo, consider to make it simple but memorable. Your logo needs to be highly attractive for the customers so that they can remember it for long. Avoid fancy elements as they make your logo look overly complex.

Here’s why you should keep your logo simple:

• It helps understand your brand and underlying message
• Helps audiences develop a strong connection with your brand
• Enables easy recognition when customers see your logo again

Even legendary designers like Paul Rand, who designed the iconic IBM and ABC logos, backed simplicity. No matter how simple your logo is, it must have distinctiveness, adaptability, visibility, memorability, and timelessness.

For example, McDonalds’, Apple’s, and Nike’s logo designs are simple but they stay forever in people’s minds.

So consider these tips and create a logo that helps you take your brand to the next level.