The 6 Easy Metrics You Need To Know Your Brand Visibility

Most entrepreneurs and business owners know that brands are not like they used to be. Marketing and brand strategies have changed and are constantly updating. It’s hard to keep up to date sometimes, especially if you have a whole business to care for.

Plus, in today's competitive market, standing out is a must-do. You might wonder, How can I measure my brand's visibility effectively in a world full of data? 

We have your back here, and in this guide, we'll explore key metrics to help you understand branding and its sub-plots.

Wait, What is Brand Visibility After All?

Brand visibility is part of the brand scheme, along with brand identity, image, awareness, and others. Many people confuse branding with marketing, but they are two very different parts of a business strategy.

Branding relates to how your brand is perceived, what makes it feel to people, and how they remember it, and marketing is simply selling strategies usually adapted to the digital world.

Brand visibility, on the other hand, refers specifically to how easily your brand can be recognized and seen by your target audience. High visibility often correlates with greater brand awareness, and trust in a brand increases sales.

It’s a chain where everything is connected. Believe it or not, 46% of American consumers would likely pay more to buy from a trusted brand.

Key Metrics to Track for Brand Visibility

Tracking the right metrics is essential to understand and improve your brand's visibility.

1. Website Traffic

Organic Traffic

Organic traffic refers to visitors who find your website directly through search engines. No ads are involved in the process, that’s why it’s called organic.

It's a clear indicator of your brand's visibility in search results. Tools like Google Analytics can help you track organic traffic plus understand keywords for your niche.

Direct Traffic

Direct traffic, as obvious as it may seem, comes from people who type your URL directly into their browser.

This is less usual as it indicates strong brand recognition and loyalty.

High direct traffic means people remember exactly your brand and know how to find you, don’t worry if you are not getting a lot of this at the beginning.

2. Search Engine Rankings

Keyword Rankings

Tracking your rankings for relevant keywords is essential.

Higher rankings mean better visibility. You can use many online tools to monitor your keyword positions and identify opportunities for improvement.

Branded Search Volume

How often are people searching for your brand specifically?

This metric is also important, and you can check it online. This can reveal how well-known your brand is and how effective your branding and marketing efforts have been.

3. Social Media Metrics

Engagement Rates

People used to think that followers were all that mattered, but it’s not quite the only key metric you need to pay attention to.

High engagement rates (likes, shares, comments) show that your audience is not only following you but also better; they are active and interested in your content.

Plus, posts with high engagement rates are more likely to be shown in users' feeds.

Conversion rate 

You surely can find many online tools that can help you understand how many of your searches and sales come from social media.

You can even link your website with your socials and know exactly where your clicks are coming from. 

4. Content Performance

Page Views

This should be easy to do; you can monitor the number of views your webpage receives by simply using the editor or asking your web programmer.

High page views are always good and contribute to your brand's visibility positively.

Time Spent on Page

This is similar to the difference between followers and engagement rates. People can see your content, but are they interested in it?

If you get to do both, you are on the path to success! Time spent on the page is a good indicator that your content is doing well.

Backlinks

Backlinks from reputable sites will boost not only your SEO but also your brand's visibility; it’s like hitting two targets with one shot.

You might need online tools or help from a specialist to track this key metric. Once you know how to access this valuable information, you can make better decisions for your brand.

5. Customer Feedback and Reviews

Online Reviews

Positive reviews on digital platforms are critical to your brand's visibility and credibility. Encourage satisfied customers to leave reviews and monitor them regularly.

You can ask for help from your marketing team here, surely they’ll come out with creative ideas to get more positive reviews.

Net Promoter Score or NPS

NPS measures customer loyalty and satisfaction. A high NPS indicates that customers are likely to recommend your brand, increasing word-of-mouth visibility.

6. Social share of voice

Share of voice, or SOV, measures your brand's visibility compared to your main competitors. 

Social SOV has changed with time, it used to be a metric to track paid advertising but now it shows a more integrated view of your overall online presence. 

Social SOV can be measured either manually or via online tools too. 

This key metric can also help you take decisive actions toward your brand's success and it’ll allow you to consciously change strategies when needed.

A Few Tips To Help With Your Brand Visibility

Optimize Your Website

Make sure your website is optimized for search engines. Relevant keywords, high-quality content, and a fast user experience are some of the things you have to keep in mind.

You don’t have to know it all; you can always ask for professional help or get educated about the specific areas in which you are most interested. Remember that a well-optimized website can be the main difference for organic traffic.

Don’t Forget About Social Media

Be active on social media and try to look as authentic as possible.
Share content and thoughts, interact with your followers, and run ad campaigns from time to time.

Social media is a powerful tool for increasing your brand's visibility, and people are searching more than ever for interactions that feel human and true.

VPN for Data Protection

Data protection is becoming exponentially important nowadays. There are many ways how you can take care of your brand, and using a Virtual Private Network or VPN is one of them.

A VPN can help protect your brand's data and ensure safe online interactions.

So, if you are concerned about your brand’s safety, try using a no-logs VPN to have the best digital privacy possible.

Conclusion

Brand visibility matters, it says a lot about where you stand between your competitors. Tracking and improving your brand visibility isn't just a one-time effort but a continuous journey.

Always keep your audience at the heart of your strategy and your brand should be fine. Start by implementing these strategies and tools to ensure good key metrics and huge success.