Role of CRM in Digital Transformation

Customer Relationship Management (CRM) is software designed to keep the customer in the center,  which connects the dots across the departments right from presales,  sales,  after-sales and to the management for a smooth functioning of the sales engine to power the profitability of the company. 

CRM software is revamping the way businesses are processing data right from collection, accumulation, and illustration. Irrespective of the nature of the business whether B2B or B2C, the best CRM software helps to put together and interpret their data to understand what exactly their clients are looking for at present and what they would need in the future. Digital transformation by CRM will develop a better relationship between the company and the customer. 

CRM software benefits the company to understand customer purchasing power, habits, and trends. It also helps to collect feedback from their existing customers about what new innovation they would love to see in the product and services and also how was the customer experience from newly acquired customers, thus evolving products as per the client needs. 

Many businesses from startups to enterprises are using traditional business practices that are proven to be highly inefficient and less productive. As CRM software holds a vital role in digital transformation, thus businesses are shifting from their traditional approach and becoming more digitally advanced to increase productivity and achieve desired goals.  

Cloud-Based CRM

With the increase of globalization, your products and services are not limited to a particular geographic location. For the smooth functioning of all your outlets and locations, it would be easier if your data is stored and accessed from a centralized server. With digital transformation, the best CRM software has integrated cloud-based technology for ease of accessibility from all your locations and departments.

As all your processes are transformed by digitization anyone and everyone in the system can access real-time data to improve transparency, productivity, and efficiency.

Cloud-based CRM software helps you to secure your data, as your vendor would be using high-level encryption tools to keep its client's data safe and secure. It is also cost-effective as you won't have to invest in local servers and local IT infrastructure, Thus cloud-based CRM software is playing a vital role in digital transformation.

Customizable CRM

In modern times, a lot of businesses are being launched; increasing competitiveness and shrinking the target audience. Traditional business approaches aren't working out to withhold the competitive market, A customizable CRM software that understands your business needs and goals will act as a superhero to be ahead of your competitors and create a positive customer experience. Best CRM software helps you to design, develop, and install custom made software that understands your business priorities which helps your organization to stand apart from the rest of the crowd.

Artificial intelligence and CRM

Integration of Artificial intelligence and CRM is setting up new standards of business predictions, delivery systems, and personalized customer service. Managing data,  qualitative business insights and client centricity initiate strategic decision making and a positive client experience. If your CRM software already has artificial intelligence integrated then you are already leading ahead of your competitors and contributing towards a digital transformation.

Benefits of CRM Software

Multi-channel engagement and data accumulation

It helps the marketing team identify their target audience and run multi-channel campaigns at the same time. It helps to collect and store the required and relevant basic demographic information like contact details, geographic location, email, age ETC. It also helps to collect and record additional information like decision-maker, purchasing power, and the quality of lead if required by the business.

Automated and efficient systems

All you need is just one click away from the required data needed by anyone in the team and repetitive and tedious tasks can be automated, it helps to save time, and reduce human macro errors.

Reduce errors

CRM software helps to reduce down the manual errors to a bare minimum. One team one vision; all departments irrespective of their location using the same software helps to understand the interaction with the customer across all departments, retrieve real-time data and track the grievances of the customer and escalate it to the relevant department for resolving the customer issues in just one go and reducing errors.

A simple yet effective user interface

The interface is designed in the simplest format so anyone who is new to the system can learn and adapt to the system quickly.

Evolving product quality and customer service

Customer feedback is important for any product to upgrade its quality and services. The feedback can be immediately passed to the relevant team to constantly evolve the product as per customers' needs. CRM software helps the after-sales team to keep a track of the records of the customer's interactions, purchases, and other vital information to have a complete analysis of the customer history. it also helps to analyze the customer's queries and difficulties to give an appropriate solution to build a positive and satisfying customer experience.

Effective action plan for low performing teams

Management is just one click away from identifying the bottom performers and coming up with an action plan for them to improvise their performance and be more productive to achieve required goals.

Acquire consistent business

CRM software not only helps to keep track and close new deals but also helps to acquire consistent business from a client through up-gradation and also acquiring reference business.

Secured Data

With the increased cases of a data breach, you need not worry about all your sensitive information and data is safeguarded by the best encryption tools in the market, to follow compliance and privacy of the client's property.

Connectivity and transparency

Best CRM software brings everything under one umbrella where you can connect to customers and departments via call, text, email, and other platforms when required. This helps you to connect with customers and across all departments to minimize the communication gap and increase the transparency of your work.

Rocket fuel to your sales engine

As sales is the only backing to your finances of the company. A proper CRM which understands your business goals and its accomplishments is nothing less than like rocket fuel to your sales engine. It helps the sales team to have a look at its pipeline any time and filter the sales funnel on a daily basis, prioritizing tasks, and important leads for a higher conversion rate.

Strategic decision making

The artificial intelligence integrated into the CRM software, not only helps to make the right decisions but also to plan strategically the next moves of your business to remain or become a top player in your sector.

Identify the lead quality and quality prospects

CRM software helps to distinguish good quality leads and prospective customers from unproductive leads. It also helps the team to focus on important tasks, closing the deals by concentrating on the right leads.

The digital transformation bought by CRM software in India gives effortless access to an organization's centralized data so that anyone in the system can access the data irrespective of their location to increase speed, productivity, efficiency and provide a quality customer experience.  

“A satisfied customer is an unpaid brand ambassador”, a  cloud-based CRM software that helps to transform your business digitally and achieve your desired business goals!