Finding a Good Web Copywriter? 8 Infallible Tips

Author iconTechnology Counter Date icon21 Dec 2022 Time iconReading Time : 9 Minutes
Finding a Good Web Copywriter? 8 Infallible Tips

Looking for a professional copywriter? Using these top eight tips for finding a good website copywriter, youll get a qualified copywriter who delivers results with website copy and other written content.

Do you need content for your website and blog? But now, you don't have time to take care of the writing yourself. You'd like to find a good web editor to help you create quality content that increases traffic and improves your SEO.

You'll need to find a web editor who can help you with this. However, there are a few tried-and-true methods for locating the right author and establishing long-term collaborations.
 

1. Do not be mistaken about your objectives

Before you even start looking for a freelance copywriter, you must set the objectives of your need. Otherwise, you risk hiring a great product description writer who doesn't know how to write blog posts when that's what you need.

So, to find a good web editor, start by defining your content needs:

  • blog posts
  • website pages
  • sales pages or copywriting
  • newsletters 
  • Product Pages 
  • Press Releases 
  • text reformulations
  • translations
  • transcriptions 
  • infographics
  • presentations
  • e-books 

Many web editors have several specialties, but it's a safe bet that someone who specializes in copywriting does not do product sheets or transcriptions at all.

2. Try web writing platforms

So yes, the platforms are much decried however they work well and you can find many pro web editors there.

The main advantage for you is the price since you can have your texts written for a more than reasonable price if your need remains generalist.

• The web writing platforms where you choose your writer

You register and upload your brief.

Once online, interested freelance web writers submit their collaboration proposals to you.

According to their profiles, the evaluations of other platform customers, and the exchanges you can have with the editors by email or private messaging, this will help you choose the person to find Medical Ghostwriter who suits you best.

When you receive your written text, the platform will have scanned it beforehand to avoid any plagiarism. It is then up to you to say whether you want corrections or not. Finally, you will be able to evaluate and give your testimony on the work done.

Platforms like Redacteur.com or Redactiweb.com work this way.

• The web writing platforms where writers choose you

Finally, they choose the project they want to carry out.

Beforehand, the platform will have carried out an assessment of their writing skills and will evaluate the texts produced as they go along.

Thus, if you pay to have a 4-star text, only writers rated 4 stars will be able to access your project. You don't waste time choosing among applicants. On these platforms, the first to choose the project is served.

Just like the platforms mentioned above, the texts are scanned to avoid any duplicate content.

Platforms like Text broker or Great content work with this system.

However, you should be aware that all these platforms are mainly known for their low prices, so you will find mainly beginner authors.

That doesn't mean they aren't good at it. You can find a good web designer with no problem. They simply do not yet have all the expertise to deal with substantive subjects requiring in-depth research and more advanced skills.

• Other platforms for freelancers

I prefer not to direct you to general platforms for freelancers. You can find developers or webmasters as well as web editors.

Hop work now Malt or up work offers you a whole selection of profiles who will come and submit their proposals. Some platforms even offer auctions.

All these exchanges are a huge waste of time for you. And wasting time to save on the cost of content is not always very profitable and even less of a guarantee of quality.

3. Test digital strategy agencies

More expensive than web writing platforms, they are also more professional in other aspects of internet communication. As their name suggests, it helps companies set up a profitable digital strategy for their customers.

They work with freelance web writers who specialize in content marketing and are SEO experts. Their editorial qualities no longer need to be proven. They are therefore also paid more than on editorial platforms.

By contacting a digital strategy agency, you are committing to setting up a project that is heavier than the need for a few texts. You are signing up for a real execution of a plan to bring you traffic, qualified leads, and customers.

The agency will assign a copywriter to your project and they will take care of everything.

4. Talk to your network to find a good web editor

If you frequent networks of entrepreneurs, you can consult your colleagues or even your partners to find out which writers have written for them.

You take a look at the sites of your friends, then you will know if the type of text suits you. Chances are that people who work in the same industry want to convey a message similar to yours through their online presence. So if you like what you read, then this web editor is right for you!

Now all you have to do is ask your network to send you the contact.

It also works if you're talking to a web writer who isn't available or isn't writing the type of content you're looking for. Ask him if he has someone in his network of colleagues to recommend to you.

This is what Lucie of Formation Redaction Web does. She has many freelance web writers in her network to offer you if she cannot write for you.

5. Visit their websites and blogs

One of the natural reflexes when looking for something is to consult Google. We are therefore looking for sites of pro web editors.

• The website, is a source of interesting information

  • Spelling and grammar: if you find mistakes on a web editor's site, it starts badly…;
  • The type of content is able to produce: as in point 1 if you are looking for a Facebook ad writer and the site indicates that he specializes in blog posts, then he may be not for you;
  • The prices: all the writers do not show their prices but if they are there you will know immediately if it comes within your budget;
  • Customer Testimonials: an extremely important point since the customers who have trusted this person attest to his professionalism. This improves credibility and builds trust.

• The blog, proof of skills

In the article, why having a blog is essential for your business, I explain the importance of helping your readers and responding to a problem.

If the writer has a blog, you can recognize their different skills:

  • The structure of articles with HTML markup
  • SEO knowledge 
  • The knowledge and therefore the answers are given to the problem in the article
  • Storytelling is very important to create a link with the reader and promote identification
  • The style: engaged and engaging, humorous, etc. 
  • Spelling, grammar, and syntax of course
  • Comments from readers and responses provided by the blogger/editor
  • The number of shares of the article
  • Links to his references: often the web editor inserts links to articles he has written for others. He shares his work. If necessary, ask him

Warning: references are not always possible, especially if the published document is signed by the owner of the site (ghostwriting method: someone writes on your behalf). But many sites display the names of their contributors.

6. Evaluate your future web editor

A simple and effective way to find a good web editor is to offer him to write you a test text.

You offer him a subject, a number of words, a keyword or two, and a correct deadline (producing a text of 1000 words in one hour including research is unrealistic).

Of course, if the text suits you and you publish it, you pay your new freelance web editor. Otherwise, he can sell his text to someone else. You have to agree on this point beforehand.

Respecting the imposed time is regularly a problem. It is therefore a mark of professionalism if the person respects it.

Thanks to the evaluation, you can also measure the curiosity of the pro web editor for your domain. Curiosity is one of the major qualities of a good web editor, don't miss this clue.

7. Search on competing and collaborative blogs

I wrote it to you in point 5, many sites and blogs indicate the name of the editor at the end of the article.

When you do your competitive intelligence, look at who is the author of the pages you read.

So, if you like his style, why not contact him directly?

By clicking directly on his name in the article or in the Google search bar his name + web editor you will come across his social network profiles or his site.

For example, if you type Céline michelot+web editor in Google, you will come across my LinkedIn profiles, Facebook, blog, my participation here at Web, etc.

It is then very easy for you to contact me and ask me to work for you.

If you type search web editor in Google without putting my name, you will come across all the sites of job advertisements and freelancers and you will not find anyone.

The web is a multi-author collaborative blog on which you can find a good web editor or a good pro and freelance web editor.

This blog is precisely made to facilitate your research. All themes are covered, and all styles are offered as well as all profiles. From beginner to experienced, with SEO skills or a favorite theme, I'm sure you can find a good web copywriter.

There are two advantages to finding your new author on laredacduweb.fr:

  1. The authors are trained to optimize your texts in Google
  2. There is no intermediary no commission, you contact them directly!

8. Think about the little details that can change everything

There are a few details that can make a difference when surrounding yourself with your collaborators.

  • The basics of SEO: We have already mentioned real-life Book Ghostwriters, but a good copywriter must at least have the basics to help your content be well-referenced by Google.
  • Knowledge of the WordPress environment: more than 70% of websites use WordPress. Maybe you too? If so, it's more comfortable to work with someone who knows how to manipulate WordPress to write directly on your platform.
  • Responsiveness: even if you can't ask people to respond to your email within a quarter of an hour, it is certain that someone who responds quickly to your request (within 24 hours) retains more beware than someone who comes back to you has passed this deadline.
  • The sympathy and the feeling: if in addition the current goes well between you and your new partner that helps. The relationship is then more easily part of the long term. Confidence is more easily
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