Who’s Winning with 1300 Numbers? Top Industries Tapping Into the Power of Business Hotlines

Communication is the lifeblood of business success. That said, many local companies bottleneck their firm’s potential by stubbornly sticking to their old roots and using a personal phone number.

Using your personal phone number works fine for staying in touch with customers, but it’s not the best setup if you’re trying to grow your business and reach more people. For Australian businesses looking to upgrade their communication pipeline, a 1300 number is a solid solution with many benefits.

This inbound number comes with many features that differentiate it from personal phone numbers, particularly the ability to route calls to different departments and to track insightful data points of its customers and agents’ performance.

For corporations and organisations,a 1300 number can boost operations and tip the scales to their advantage. But it does make you wonder—which industries actually get the most out of using a 1300 number?

No more dillydallying, let’s jump into these industry benefactors and lay down what a 1300 does for your business.

Defining a 1300 Number, Australia’s Most Iconic Business Number

A 1300 number is an Australian telephone number charged to callers at a local rate, regardless of where their calling origin point. It’s a scalable communications tool that allows multiple callers to contact a single line due to its built-in scalability and rerouting features.

Businesses and organisations use this unique number code to incentivise customers to make calls regardless of where they’re from, easing them into the business funnel and setting the stage for increased customer reach.

Furthermore, a 1300 number also comes with unique features, particularly a customised menu system and a built-in analytics dashboard to help businesses and organisations gain data-driven insights about their customer base.

With all these features, a 1300 number is a big piece of the puzzle when it comes to serving wide-scale customer-oriented business operations. It empowers businesses to create a centralised contact point for customers to reach out to, regardless of their origin point within Australian territory.

5 Benefits of 1300 Numbers

A 1300 number from Telcoworks and other providers has a host of benefits that businesses across all industries can take advantage of, though some industries can make even greater use of them.

Here are some of these benefits in more detail:

• Nationwide reach: 1300 numbers allow callers from all around Australia to contact you easily without having to worry about incurring long-distance charges.

• Professional image: A 1300 number can subtly boost your business’s credibility by relaying to customers your trustworthiness due to the weight of owning this number category.

• Flexible call routing: Businesses can route inbound calls according to specific business needs. To name a few, the time of the call, the caller’s origin point, and the caller's profile can be tracked and used to influence who in the operations will pick up the call.

• Call tracking: 1300 numbers come with call tracking features that allow businesses to monitor and report customer behaviour, both on an individual and location-based level.

• Cost sharing: A 1300 number may be preferred over other inbound numbers like 18/1800 numbers due to its cost-sharing features, freeing the business from shouldering extra operational expenses.

These benefits can help almost any business in some capacity, but there are a few standout industries where a 1300 number isn’t simply encouraged, but something increasingly vital for the quality of their day-to-day operations.

5 Industries That Benefit From 1300 Numbers

If you want to learn more about the industries that benefit from using 1300 numbers, these are some of them in greater detail.

1) E-commerce and Online Retail:

As the internet remains prevalent in the daily lives of most Australians, setting up an online presence is a priority for many entrepreneurs looking to capitalise on this digital boom.

A national number is one tool that digital-savvy entrepreneurs can greatly benefit from. This number makes it easy for online retailers to reach their domestic customer base as they can simply put up one contact number on their website or social media page and use that sole number to funnel and accept calls.

Specifically, these numbers allow customers to more easily make inquiries to the business, making it easier for the business to support customers across various problems. For instance, with a 1300 number, businesses can more easily support customers in processing common problems like return and refund requests regardless of their geographical location.

With personal phone numbers, sticking with the above strategy would dissuade geographically distant customers from picking up the phone to call the business at all. This, in turn, can reduce your customer reach and reputation, leaving money and scalability off the table.

2) Financial Services:

Another industry that can benefit from having a 1300 number is the realm of finance. When dealing with anything remotely monetary, customers and clients emphasise the importance of coordinating with only the most trustworthy and professional firms and entities.

A 1300 number provides clients with that peaceful feeling as this number type exudes trustworthiness. This is because most established businesses—including major banks and lending services—use inbound phone numbers like 1300/1800 numbers to conduct customer inquiries.

This is unlike the case for businesses that use traditional phone numbers, given that these numbers don’t immediately give off that sense of trustworthiness.

On top of that, an inbound number makes things simpler for banking providers to route sensitive inquiries to the right department or specialist. This, in turn, helps quicken critical banking procedures and speeds up operations between customer and client.

3) Travel and Hospitality Industry:

Unsurprisingly, the travel and hospitality industry is another beneficiary of a 1300 or 1800 number. This industry’s customer base constantly shifts by the day, serving customers and clients from all over the country.

The nature of this industry, therefore, underscores the need for communication tools that make it easy to conduct calls from all across the country. To illustrate a relatable example, look at your traditional hotel or inn. These accommodations cater to guests who may be from out of town. They may be unfamiliar with the area code and other aspects of the hotel’s primary location.

A 1300 number can give a sense of familiarity and trust that helps a hotel or inn chain stand out in the eyes of a domestic caller from a different part of the country. On top of this familiarity, the cheaper local toll rate incentivises people to consider their business over competitors.

Here’s another example. Travel agencies, as part of their operations, have to make daily calls with clients and partners who may be from other parts of the country.

With a personal number, this can rack up the budget significantly, especially if client numbers are high. This makes a 1300 number type a superior and more affordable option for coordinating with these third parties.

Plus, clients who are on a travel package tour may find the need to call the agency in the middle of the journey for emergencies or special requests. In such cases, using a 1300 number makes communications more convenient for these two parties.

4) Nonprofits and Community Organisations:

Another industry that benefits greatly from having 1300 numbers is nonprofit organisations. Nonprofit organisations and charities often have to conduct operations with multiple parties from all across the country, or even internationally.

For instance, an ocean cleanup NGO may be headquartered in Sydney and have to conduct operations on the coasts off Queensland or Perth. In such cases, having a 1300 number ensures that cross communications with partners and volunteers working in these places will be easier and less costly for the organisation.

Above all, a 1300 number provides that sense of trustworthiness that both partners and benefactors love. This makes it easier for businesses to score good sponsorship deals and partnerships. It also helps NGOS more easily coordinate with the people they’re supporting, especially if the organisation is working with a particularly vulnerable demographic.

5) Education and Training:

Education providers also benefit from using a 1300 number for various reasons.

Firstly, it allows prospective individuals from all across Australia to contact the institution and make general inquiries. This national accessibility helps market the school to people outside the local community, growing enrollment numbers, and potentially pushing a more credible and competent image of the establishment.

Secondly, large institutions like universities and schools have many departments and offices, like admissions, financial aid, and course departments, and outsiders may not immediately know the number of these departments’ respective offices.

In such cases, a 1300 number can be used as a centralised contact point that the public can reach, and your internal staff or phone menu system can reroute calls as needed. With these perks, both students and school staff can communicate more efficiently, enhancing worker productivity and educational attainment in the process.

Final Thoughts:

Adding a 1300 number isn't only a good idea—it's becoming the key to success for businesses and organisations that want to expand, establish trust, and reach customers across the country. From e-retailers to banks, travel companies, charities, and education providers, the benefits are self-evident: increased credibility, efficient call management, and greater customer reach. With changing communication needs, an investment in a 1300 number may be just the competitive advantage your company requires to remain in touch and ahead in today's fast-paced environment.