6 Types of Link Magnets You Should Create to Build Backlinks

In the world of search engine optimization (SEO), backlinks play a crucial role in improving your website's visibility and ranking on search engine result pages. One effective strategy to attract high-quality backlinks is by creating link magnets. 

Link magnets are valuable pieces of content that are so compelling and useful that other websites naturally want to link to them. In this blog post, we will explore six types of link magnets that you should create to build backlinks and boost your SEO efforts.

Useful Link Magnets for Quality Backlink Building

To successfully attract backlinks, start with creating content that provides value to your target audience. A study done by Ahrefs found that high-ranking pages attract dofollow links up to 5% to 14.5% per month. You have to make sure that your link magnets are informative, engaging, and shareable. 

Let's dive into the six types of link magnets that can help you generate high-quality backlinks.

1. Blog Posts

Blog posts are a staple in content marketing and are excellent link magnets. When creating blog posts as link magnets, focus on producing in-depth, well-researched, and unique content that offers practical solutions or valuable insights. By sharing your expertise and providing useful information, other websites in your niche will likely link to your blog posts as valuable resources.

For instance, if you run a fitness blog, you could create a comprehensive guide on effective weight loss techniques backed by scientific research.

2. Infographics

Infographics are visually appealing and highly shareable content that present key points in a concise manner. They are excellent link magnets because they can effectively communicate complex data and concepts. They’re highly used by B2B marketers.

Creating visually stunning infographics with valuable information increases the chances of other websites linking to them. For example, if you have a marketing blog, you could create an infographic showcasing the latest digital marketing trends and statistics. When your infographic is used as a resource, you get instant backlinks since they have to cite your site as the source of the information to increase their credibility.

3. Templates

Templates offer a ready-made solution or starting point for various tasks or projects. When you create templates that are relevant to your industry or niche, you offer a solution or convenience that other websites may want to share with their audience. 

For instance, if you have a graphic design website, you could create editable templates for social media graphics or website banners. Other websites in the design or marketing space might link to your templates as a valuable asset for their audience.

4. Case Studies

Case studies are powerful link magnets because they provide real-world examples and demonstrate the effectiveness of a particular product, service, or strategy. By conducting and sharing well-documented case studies, you can attract backlinks from other websites interested in referencing your research or showcasing successful outcomes.

For example, you could publish a case study detailing how your product helped clients increase their website traffic by 50%. The findings highlight what you can offer companies.
 

5. Statistics

Statistics are often sought after by journalists, researchers, and content creators. Collecting and presenting industry numbers and statistics helps create link magnets that are likely to be referenced and linked to by other websites. 

For instance, you could conduct a survey on consumer preferences for smartphones. Once you have useful data, you can publish the results as a comprehensive report with valuable insights and statistics.

6. Calculator Tools

Calculator tools solve users' problems by simplifying complex calculations or providing quick results. Create a calculator tool that addresses a common pain point or offers a convenient way to perform calculations. Once you build one for a particular industry, they will want to link to increase their authority and credibility. 

For example, roofers and concrete pavers often need a rate of change calculator to help them make accurate measurements of materials.
 

Key Takeaways

By incorporating these six link magnets into your content strategy, you can create valuable resources that naturally attract backlinks from other websites. Remember to focus on providing high-quality and relevant content that addresses the needs of your target audience. With a well-executed link magnet strategy, you can improve your website's authority and visibility and boost your SEO efforts.

• Blog posts offer in-depth insights and practical solutions. 
• Infographics present information in a visually appealing format and can effectively communicate complex data.
• Templates provide practical tools that other websites may link to as valuable resource.
• Case studies showcase real-world examples and demonstrate the effectiveness of a product, service, or strategy.
• Statistics show authority and expertise in the industry. 
• Calculator tools offer interactive and practical resources that enhance user experience.