Visual Marketing Strategies: Using Infographics to Drive eCommerce Traffic

Visuals that are highly relevant to the topic make content more engaging. Modern-day audiences pay more attention to visuals than to the text posted under the topic of their interest. While visuals come in various forms, infographics have emerged as highly valuable resources that grab the attention of prospects and make them visit the website to read the entire content.

You may find it surprising, but reliable statistics show that specific searches for infographics have increased by 800%, which is quite impressive. So, what is the reason behind the rapidly increasing popularity of infographics? The simple answer is that infographics let average readers quickly gain insightful information without much effort.

However, despite infographics' growing popularity and effectiveness, many ecommerce retailers still fail to drive organic traffic to their websites and generate significant conversions. The reason behind this phenomenon is their need for knowledge about visual marketing strategies that can help them drive a significant chunk of traffic to their website. This article discusses such tactics in detail.

Read on to learn more.

Tips for Driving Ecommerce Traffic Using Infographics

Visual marketing is the subsection of content marketing that various ecommerce brands and retailers use as an effective tool to drive traffic to their websites. Here is how they can use infographics to amplify their marketing and significantly increase the number of qualified visitors visiting their website.

Relate Your Infographic to Headline

Most infographics are attached to blog posts. The titles of your blog posts are mostly decided considering prospects' interests. The main purpose of infographics is to present your opinion on a particular topic backed by valuable insights in sequential data, flow charts, or graphs.

However, you must think of a tactic that doesn't make the idea you are trying to present through the infographic go bad. It is only possible when your infographic's headline matches the blog post's title and resonates with the audience. For instance, if your readers are interested in knowing 'how to,' your infographic should also present the same. Follow the same approach in other cases as well.

Come Up with a Unique Story

While following the ongoing trend is a good thing and helps you grab the attention of prospects, your infographic may only turn heads if it presents the same thing with a unique story. Hence, even if you include similar stats and insights presented by your rivals through infographics, your visual should feature a unique story. How is that possible?

The answer is pretty simple. Your marketing infographic could feature visuals or images that resonate with the targeted audience. Doing so will help you make your audience interested in your content and encourage them to visit your website to learn more. Another way to do this is by presenting the same data combined with a thoughtful selection of words that can spice up your infographic and stir the audience's emotions.

Include Credible Statistics

You may have come across infographics that only feature the opinions or ideas of a person from a particular brand. Audiences often need to pay more attention to such infographics because they only present a seller's agenda without any credible insights they can verify. If you also focus on designing and publishing such infographics, the chances of bringing qualified visitors to your site are minimal.

However, you can still include your opinion or agenda in the infographics. Infographics featuring a combination of ideas and statistical information are much more likely to turn the heads of netizens, grab their attention, impress them, and convert them into qualified visitors. Hence, statistics and opinions are combined to make the most of the infographics.

Create Infographics on Effective Topics

Most ecommerce retailers need to create infographics on topics that work. Simply put, you must create infographics on topics that grab prospects' attention and stir their emotions. You can work on trending, evergreen, or controversial topics. For instance, trending topics may include things that are getting massive attention in your niche.

Evergreen topics are ones that never die. You will find plenty of them and relevant stats in your niche. You may also find a hot topic in your niche, and people may debate it. Such a topic could be a stepping stone for your upcoming viral infographic that intrigues people to visit your website and get more information.

Track Most Viewed Content

You can also track the most viewed content on social media and streaming platforms. Doing so will help you identify topics that you can use to create infographics. This would help you create an infographic that may attract even more attention from an audience already seeking valuable marketing insights into a particular topic.

Creating infographics after getting inspiration from the most viewed content on various platforms and using similar topics to grab the attention of prospects would benefit you a lot. You can present easily consumable data that can be processed 60000 times faster than the text. This tactic will make many people aware of your brand, who will visit your website for more information.

Use Color Psychology

Another important aspect of infographic design and creation is color psychology. Colors play a key part in grabbing the attention of average Joes. Colors are also essential in helping brands and marketers emphasize particular information sets and display it as highly important data that shouldn't be ignored.

For instance, red color demonstrates intense emotions, while orange is affiliated with excitement and enthusiasm. Conversely, black represents style, but it may also find its use to display emotions. You can also get more insights regarding the appropriate use of colors in infographic designing to make them go viral by performing a reverse image search and observing people's responses. Doing so will help you decide which color will work better for you.

Track Infographic Spread

You can’t simply publish an infographic, attach it to your blog, and post it on social media without tracking its spread. You can use it as a powerful tool to get credit where it is due and drive traffic to your website. So, make the infographic easily shareable and allow people to use it. You can track its spread with the help of the reverse image search technique.

Use an advanced image search tool to determine places where your infographic is being used. Doing so will help you identify all the instances where your visual resources are being used and how you can benefit from them. If you find an instance where your infographic creates a splash, seek credit and drive traffic to your website. It is that easy!

The Wrap

Infographics could be a perfect tool to help you amplify your marketing and drive e-commerce traffic to your ecommerce website. However, you must work on a few tactics to make it possible. This article discusses them to help you get the most out of your insightful visual resources. Make these tactics a part of your visual marketing strategy and see the magic. Hopefully, you will get astonishing results in return. We wish you luck with your visual marketing campaigns in the future!