Marketing

Lead Generation Executive

Pune, Maharashtra, India Full Time On Site Marketing
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TechnologyCounter is a leading B2B software discovery and recommendation platform headquartered in Pune, India. We help businesses make informed technology decisions by connecting them with the right software solutions through trusted reviews, detailed comparisons, expert insights, and personalized recommendations. Our platform empowers thousands of organizations to simplify software selection while enabling technology vendors to reach high-intent buyers through innovative lead generation and digital marketing solutions.

At TechnologyCounter, we foster a culture of innovation, collaboration, and continuous learning. We believe in empowering our people with opportunities to grow, embrace new technologies, and make a meaningful impact. Whether you're beginning your career or advancing to the next level, you'll be part of a dynamic team that values ownership, teamwork, and excellence while working together to shape the future of B2B technology discovery.


About the Role

We are looking for a motivated and target-oriented Lead Generation Executive to join our team. The candidate will be responsible for identifying potential clients, generating qualified leads, and supporting the sales team in building a strong sales pipeline.

  • Position: Lead Generation Executive
  • Department: Sales / Business Development
  • Employment Type: Full-time
  • Work Location: Office
  • Experience: 1–3 years
  • Industry: B2B / Technology

Job Description

We are looking for someone who is confident, proactive, and comfortable communicating with potential clients.

Requirements:

  • 1–3 years of experience in lead generation, B2B sales, telecalling, or business development.
  • Good verbal and written communication skills.
  • Ability to identify and qualify potential leads.
  • Comfortable making outbound calls and communicating through email, LinkedIn, and other channels.
  • Basic knowledge of CRM tools and MS Excel/Google Sheets.
  • Strong follow-up and relationship-building skills.
  • Ability to work with targets and deadlines.
  • Self-motivated and willing to learn.

Key Responsibilities

What You'll Do (Key Responsibilities)

  • Generate qualified B2B leads through cold calling, LinkedIn, email campaigns, online research, and other channels.
  • Research companies and identify relevant decision-makers.
  • Understand prospect requirements and qualify leads based on business needs.
  • Make outbound calls and introduce the company's products/services.
  • Maintain regular follow-ups with prospects.
  • Schedule meetings and appointments for the sales/business development team.
  • Maintain and regularly update lead databases and CRM records.
  • Track lead status, follow-ups, responses, and conversions.
  • Coordinate with the sales team to ensure smooth lead handover.
  • Achieve daily, weekly, and monthly lead-generation targets.
  • Prepare regular reports on lead-generation activities and performance.
  • Continuously explore new sources and strategies for generating quality leads.

What We Offer You

  • Competitive salary based on experience and skills.
  • Performance-based incentives.
  • Professional and supportive work environment.
  • Opportunity to develop your sales and business development skills.
  • Growth opportunities within the organization.
Job Details
Location Pune, Maharashtra, India
Department Marketing
Job Type Full Time
Workplace On Site
Posted 26 Aug 2026
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Why Join TechnologyCounter?
Be part of something bigger
At TechnologyCounter, you'll be part of a fast-growing organization that's transforming the way businesses discover and choose software solutions. We believe in fostering a collaborative, performance-driven, and learning-focused environment where every team member has the opportunity to grow, innovate, and make a meaningful impact. We encourage ownership, recognize achievements, and provide the support needed to build a successful and rewarding career.

By joining our team, you'll work alongside passionate professionals, gain exposure to the latest technologies and market trends, and contribute to projects that create real value for businesses worldwide. If you're looking for a workplace that values growth, teamwork, and continuous improvement, TechnologyCounter is the place for you.
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