8 Reasons How Integrated Marketing Can Boost Your ABM Strategy

Traditional marketing tactics have cast a wide net on prospects to create more leads and revenue. Account-based marketing takes on a more targeted approach. When coupled with a solid integrated marketing strategy, you can get the right leads instead of just getting more leads.

In this post, we’ll walk you through the reasons how integrated marketing can boost your ABM strategy:

What is ABM?

Account-based marketing is a strategy wherein it focuses on targeting specific accounts instead of individuals. Companies using this strategy can better nurture relationships with key decision-makers throughout the buying cycle by knowing their needs and pain points.

Meaning, ABM marketing is a much more targeted approach to digital marketing. Therefore when combined with other marketing strategies, ABM can work wonders for your marketing campaign.

What is Integrated Marketing?

Integrated marketing integrates various outreach strategies to reach a brand’s key audience throughout every customer journey. In other words, it’s being consistent with the feel and tone of your message on all the channels you’re using.

The primary reason most integrated marketing strategies succeed is that every tactic enhances the performance of the other. In the long run, this improves your campaign’s impact and boosts your brand equity.

Now, here are the reasons why integrated marketing is best for your business:

1. Consistent Messaging Delivered

Most integrated marketing campaigns are driven by a sole strategy that unifies a brand in all channels. By having a solid strategy in your arsenal, you can ensure that your goals are defined and you have a clear brand voice with consistent messaging.

On the other hand, as soon as your brand message becomes inconsistent and unfocused, you begin to lose your audience. Thus, delivering strong, consistent messaging is vital.

Consistent messaging is important for account-based marketing, ABM is building business-to-business relationships, therefore having a consistent message for your business can be key to your success.

2. Boost Brand Recognition and Trust

When your brand logos, voice, and content are working synchronously, you’ll be able to make a significant impact in your industry. If you have trouble with that, do you think customers will want to buy from a brand with conflicting messages? Of course not!

To build trust, ensure your messaging is consistent across all platforms. People want security from the brands or companies that they purchase from. They need to know they’ve made the right choice. Thus, if you show them mixed messages, then it’s unlikely they will commit.

Brand recognition and trust are vital to your ABM strategy since it allows you to communicate customers’ pain points and messaging gaps to your marketing team.

3. Generate cost savings

Having a well-oiled strategy will save you a lot of time and resources in the long run. You shouldn’t create and modify your message when communicating with your target audience.

4. Create a positive customer experience

In the highly digital world that we live in, people aren’t just looking to find the next best product or service. Instead, most people want a highly interactive and engaging experience delivered on their terms.

For B2B businesses, a positive customer experience could mean your customers are extremely satisfied with your products and services.

Most customers don’t want TV ad campaigns or direct mail. Your customers can determine how your brand message is delivered through an integrated marketing strategy. This, in turn, produced better results for your company in the long run.

5. Positive Return-On-Investment

We’ve tackled how integrated marketing can create awareness, trust, and loyalty among your customers. All these things mean that this can lead to a higher return on investment ROI in the long run.

Strong, consistent messaging that’s tailored to a specific audience with specialized channels means that you have better-targeted ads. Your ad should be consistent. You don’t waste your budget running on ineffective ads and have more precise campaign insights.

It also allows you to adjust quickly to changing trends, and you can save your materials and resources in case of a change of circumstance.

Overall, a positive return on investment in your ABM strategy generates higher ROI and drives more efficiency. It also has fewer opt-outs and better response rates.

6. Increases audience engagement

You can build brand awareness, loyalty, and trust through consistent messaging across all channels. It also lets you reach a broader demographic.

Consistent messaging in your account-based marketing campaign helps you target a wider audience. Also, with the data you’re getting from running your campaigns, you’ll gather helpful information to fine-tune your approach.

7. Streamlines your timing and workflow

Integrated marketing lets you strategically deliver all the individual components of your campaign. You can release your campaign components in a strategic order.

As a result, you can provide a clearer message to your audience in your ABM campaigns and reach them in the critical parts of the decision-making journey.

8. Allows you to focus on the results

Not only does integrated marketing let you reinforce the same image in your customers’ minds, but it also keeps your goals and messaging within your organization crystal clear.

When your team members work in sync, you can create impactful ABM campaigns. It also lets you communicate consistent messaging internally and externally in your organization. Thus, the greater your return investment will be in the long run.

Over to You

So there you have it. An integrated marketing strategy used in your ABM campaigns can help your brand earn its position in the industry. It can break down internal walls that can cause issues within each department.

It can also help you create a strategy that allows you to tailor your campaigns in the long run effectively. So, by incorporating integrated marketing with your ABM strategy, you can grow your brand impact as you maximize your success. Good luck!