5 Reasons LinkedIn Bloggers Need a WordPress Website

With over 1 billion global users, LinkedIn has become an invaluable platform for bloggers to connect, share insights, and engage with their audience. 

However, complementing social media blogging with a dedicated WordPress website can widen your horizons even more. 

Why WordPress? Unlike other platforms like Sitecore, it provides superior user experiences to ensure long-term audience engagement and retention. 

No wonder, bloggers interested in transitioning from LinkedIn to a professional website are considering WordPress. 

Interestingly, those managing their websites on relatively complex platforms like Sitecore opt for Sitecore to WordPress migration services to create a more user-friendly environment for their audiences.

But that’s not all! There’s more to the story. 

Here are the top five crucial reasons LinkedIn bloggers need a WordPress website.

1. Gain Professional Branding and Control

LinkedIn is an excellent professional networking platform, but having a WordPress website empowers you to establish unique and personal branding. 

A WordPress website goes beyond the usual, standardized LinkedIn profile. 

For instance, the LinkedIn profile has a predefined structure. There are no customization options which can limit your creativity. 

On the other hand, WordPress offers an array of attractive themes. Besides, it allows you to customize your profile by adding custom color schemes, logos, layouts, and more.

Moreover, LinkedIn’s content-sharing provisions are limited in formatting and presenting or sharing the content. 

With WordPress, you can tailor your content presentation to your target audience’s preferences. This can include:

• Educational infographics
• Blog posts with high-quality imagery
• Interactive videos
• Downloadable eBooks
• Interesting podcasts and more

This way, WordPress can accelerate your blogging journey by allowing you to control crucial aspects of your online presence, thus boosting audience engagement.

2. Secure Content Ownership and Archiving

LinkedIn is a platform that incorporates several updates at frequent intervals. The goal is to keep their audience engagement intact.

For instance, the platform recently decided to remove carousel posts, profile videos, and in-image links. 

For this, the LinkedIn team had requested the content creators to request copies of their profile videos or files from carousel posts before deletion. These changes are effective since December 14th, 2023.

This reflects that putting all your content exclusively on LinkedIn can be risky.

That’s where having a WordPress website can help. It can provide you with secure content ownership where you can post blogs, articles, videos, images, and much more without worrying about its longevity.

Besides, WordPress offers a structured archive system, making it easy to find older content. Unlike LinkedIn, where old content can get buried under new posts, WordPress keeps your content accessible.

It helps you organize each content by category, date, and tags. This can ease navigation, creating a streamlined browsing experience. There’s no fear of your valuable blog posts, articles, and other content getting lost in the digital ecosystem. 

Plus, you can edit and update the content anytime, thus strengthening your content strategy.

3. Multiply Your Audience Engagement

If you want to share your LinkedIn content on WordPress, you’ll need to copy and paste it manually on the website. This makes cross-platform engagement a big headache.

With WordPress, you can enjoy a streamlined approach that allows you to share your content on LinkedIn within a few clicks. 

Its “LinkedIn Auto Publish” plugin can automatically share your WordPress posts to the LinkedIn account. 

You can publish your posts to LinkedIn in two formats:

• Plain text 
• Text with attached imagery

What’s more? The WordPress plugin can filter posts based on custom post types and categories.

With this plugin, you can customize and schedule WordPress posts on LinkedIn. This can multiply your content reach beyond your website’s audience.

4. Reap the Best SEO Benefits

LinkedIn comes with manual content re-sharing options. It allows you to repost any content on the platform itself. 

On the other hand, WordPress offers social plugins that allow you to integrate “LinkedIn Follow and Share Buttons.”

Leveraging the plugins can help you re-share WordPress content on LinkedIn without hassles. This improves user experience and drives traffic to your website, thereby helping you improve SEO.

What’s more?

WordPress allows you to:

• Place the right keywords in the content.
• Incorporate headings and metadata.
• Leverage SEO plugins like Yoast for content optimization.
• Optimize the website for mobile devices.
• Optimize imagery and videos for a speedy loading website.
• Implement internal and external linking to build authority.

These are all crucial ranking factors for search engines like Google.

The crux? WordPress helps you gain better online visibility than LinkedIn by uplifting your SEO game.
 

5. Monetize Strategically with Analytics

LinkedIn offers analytics that allows its users to track their profile performance. One can track crucial metrics like post views, audience engagement, follower demographics, and more. 

However, these analytics are limited to LinkedIn and don’t offer insights into external platforms like WordPress. 

On the other hand, WordPress offers plugins that allow you to integrate LinkedIn analytics into the WordPress dashboard. 

This means you can view LinkedIn with WordPress content performance in real time.

Leveraging the valuable insights can help you:

• Understand your target audience preferences.
• Identify topics with the highest views and engagement on LinkedIn.
• Create content to promote products or services on WordPress.
• Optimize ad placement.
• Identify content collaboration opportunities and invite sponsors.

This can help you create an effective content monetization strategy.
 

Summing Up

LinkedIn is an excellent professional networking platform. However, when it comes to blogging, WordPress is a clear winner.

From allowing bloggers to customize user experience to sharing content in different formats to optimizing for SEO, enabling cross-platform sharing, and leveraging analytics for content monetization, you can enjoy everything with WordPress!

The five crucial benefits of using WordPress over LinkedIn shared in this post are proof. 

This doesn’t mean you should stop posting content on LinkedIn. Integrate LinkedIn plugins in WordPress to reap maximum benefits. 

This can help you establish a solid digital presence while enhancing your authority, audience engagement, and retention in the long term.

So, turbocharge your blogging career by embracing WordPress!