Top 5 Essential Factors to Consider While Designing Your Website

Vancouver follows Washington's no income tax policy and is a neighbor of Portland that has no sales tax. These factors attract many people to Vancouver City for work. The town is close to the Portland International Airport and, therefore, home to many small businesses.

The internet has revolutionized small businesses’ functions, especially after COVID-19 struck. Most companies switched to online mode while limiting their offline presence for safety concerns. Many people continue to do so as it is cost-effective, but you need to have a robust online presence for your business to remain impactful without physical reality. This is possible using these five factors of web design Vancouver WA.

1. Cost

Most businesses go online to save on advertising costs, and the website you create should contribute to that purpose, rather than spending a significant amount on the creation and maintenance of your website. Your efforts and funds should be focused on effective marketing and increasing revenues.

You can use SEO and SEM to promote your business. These advertising techniques cost lower than traditional marketing and are quantifiable, providing great analytics. You can use them to tweak your marketing efforts for better results.

2. Usability

People don't want to get bored when they are browsing a particular website. Therefore, you need to ensure that your website is easy to use and navigate. Adding simple drop-down menus, scroll buttons, and homepage buttons can help users browse the website easily and reduce the abandonment rate. Web design becomes simple when understanding your target audience while designing.

3. Aesthetics

With over 16.78 million color pallets, picking the right color hues can be like finding a needle in a haystack. It is best to stick to three to four colors to make it easy. Pick only those colors that are reflected in your products or marketing materials. This uniformity will help increase the brand recall. The images you use are also part of the aesthetic appeal. Ensuring that they align with your message will make them highly relevant.

4. Size and Layout

The size of your website does matter. Going big may not be the best way to do it if you are starting. Start small so that it is easily manageable. Once you have customers responding, you can scale the website. The layout should also be simple, with a sitemap to direct customers to the correct pages.

5. User Interface

Most users prefer looking for local businesses using mobile devices. One statistic reported that mobile-friendly websites have a contact rate of 61% over non-mobile-friendly ones. With the difference in screen sizes, the mobile website needs to be optimized to fit a lot of information into the small screen while ensuring that users are not bombarded with information.

Websites can help improve business and go a long way in attracting more customers, albeit you make sure that you consider these factors. Web design in Vancouver, WA, is a great way to improve your digital presence and increase profits.

Bearing in mind the audience will help you create an impactful and perfect website. You can take your business in Vancouver to new heights with these factors.