How To Make Web Design & Marketing Complement Each Other For Better ROI?

The world is obsessed with all things online these days, be it shopping, reading, watching films and shows, or socially connecting with old and new acquaintances. Every website is trying to sell something to the audience and with the increased competition, just creating a state-of-the-art website doesn’t cut it, you also have to make sure that it reaches as many people as possible and gets good customers on board.

Many creative agencies accomplish this intricate and elaborate feat of reaching out to the target audience with the help of tangible marketing strategies. Many businesses and brands get in touch with some of the top web design companies for building their website but struggle with the reach and enhancing the possibilities.

This is when they contact top branding agencies and finalize the one that they can’t help them become a memorable brand. With the help of appropriate marketing, the brand gets promoted in the right direction and gets the desired ROI for expansion and profits. 

Let us first discuss what is website marketing and then we will go ahead and talk about the ways marketing and web design support each other in getting better ROI, shall we?

The phenomenon of website marketing

Website marketing is essentially promoting your website with the help of different means and making sure you get a good footfall on your website and make it the primary source of income. Using the tools of marketing to bring visitors to your website is what any marketing or branding agency will work on with the help of strategies personalized for the benefit of the brand.

Many website redesign services these days may or may not include marketing to promote your newly redesigned website but you must get in touch with a good agency to help you gain popularity.

So let us now discuss some of the ways where web design and marketing complement each other to bring in a good ROI for the company.

Email Marketing

So this is one of the easiest and most crucial ways where you can bring in new customers and convert new visitors to your website into clients. A compelling way to broadcast new offers and discounts to your consumers is to usher the way with fascinating email marketing strategies.

These emails will bring customers to the website again and make sure that your audience indulges in all the new schemes and offers. Email marketing is also a good way of staying fresh in their minds and reminding them of what the brand stands for.

Incorporating social media platforms

Most companies these days are heavily dependent on posts and advertisements on various social media platforms and if you also want to make sure that your website gets good traffic, you need to invest in Instagram, Twitter, and Facebook ads to promote your website. Creating your social media pages and linking them on the website and vice e versa is key.

If you have a lot of traffic on your social media pages, chances are people will visit your website too. With the advent of Instagram shop now ads, you can make money from your websites by leading the audience from the social media ad/post or directly earning from the links on the app too.

Youtube ads

One of the biggest ways of promoting a website is the ads on Youtube. These ads are placed before, in between, and after every video and have the capacity of promoting websites aptly as people do come across these ads every time they click on a video.

The only difference is that you have the options of skip-able ads and non-skip-able ads and if placed strategically, you can get a lot of traction on your website from youtube too.

SEO and keyword research

So no marketing strategy is complete these days without keyword research and SEO. Why? Because this is the first way of standing out amongst tons of competing websites and shining bright in the search. SEO strategies and appropriate keywords lead the target audience to your website.

If you have correctly applied a good SEO strategy, chances are, your audience will come across your website and they might end up making a couple of transactions.

The magic of Google Analytics

Google Analytics is easily one of the most interesting ways of marketing your website properly because no marketing strategy is complete without data and analytics.

The analytics by Google will include all kinds of information, from which keywords are working out for you, which page is doing well, what is the bounce rate, what kind of audience is visiting your website to all miscellaneous elements that drive a strategy and are crucial in improving the marketing strategy too.

Invest in sound affiliate programs and backlinks

Many companies invest in various affiliate programs and involve third-party publishers, companies, and content creators to bring in traffic to the website through affiliate marketing strategies.

One of the best examples of affiliate marketing is Amazon and you can collaborate with them and get more traffic on your website and earn from the affiliate program too.

Focus on more UI and UX

One of the biggest ways you can market your website is with the help of a sound and data-driven UX strategy that is customized especially for your company and a UI strategy that beautifully ties together the UX and content marketing elements of your website.

People get attracted to websites if the UX and UI are in sync and this directly has a huge impact on your ROI.

Collaborating with influencers

These days, influencers are one of the biggest online celebrities that are making money, and collaborating with them has become a huge marketing tactic. These influencers have a huge following on social media platforms like TikTok, Facebook, Instagram, Twitter, etc and they have the capacity and reach of influencing their audience to buy certain items.

Content marketing

The amount of content consumed by people in the 21st century is incomprehensible and if you want to engage with your audience and bring in leads then the best way would be to have a solid content marketing strategy in place and work on elements like blog posts, eBooks and online content that is high-quality and eye-catching.

Smart, simple, witty, and relatable content must become a part of your website and other social media platforms as that will make sure that the website gets good traffic and the audience doesn’t leave the website before the transaction is complete.

PPC 

PPC or pay-per-click is one of the more nuanced ways of marketing your website aptly and it goes hand-in-hand with content marketing. As the name suggests, you get paid per click and that brings in lots and lots of traffic and recognition for the brand.

No marketing and content strategy is void of PPC and SEO and with the help of your audience’s needs and requirements, you as a brand can easily reach your audience.

Mobile App and Mobile optimization

If you have a marketing plan for your website but don’t have a mobile app or mobile optimization for the mobile version of the website then getting the desired ROI will be next to impossible.

The world prevails over the usage of smartphones these days and your website needs to be mobile optimized and you need to have an equally compelling mobile app to support your sales.

Hiring the right web design agency for your business and getting in touch with a marketing team that understands your needs and comes up with customized strategies to make sure you make a good name in the market and also bring in the ROI is key.

Marketing and web design go hand in hand and ignoring any of these elements will only result in losses you don’t want to incur as a company so make sure you have a harmonious balance of both these things.