AvidViews

As companies expand globally through technological advancements, traditional methods of conducting qualitative research in a single location are no longer sufficient. As a result, organizations have turned to online methods such as conducting Focus Group Discussions (FGDs) and In-Depth Interviews (IDIs) through video conferencing and calling tools readily available in the market. However, these tools have limitations that can hinder the qualitative research process. These include: a lack of differentiation between participants, the absence of a one-way mirror present in physical IDIs/FGDs, the inability to accurately recognize real emotions, the inability to track media that attracts participants, limited options for controlling interactions, and the absence of translation services. To address these limitations, AvidViews offers a cutting-edge online qualitative research solution that goes beyond traditional video conferencing tools. Our product is specifically designed for market research and includes features such as the ability to add different types of invitees (e.g. clients, moderators, respondents, translators), a digital one-way mirror that allows up to 3 moderators, 3 clients, 9 participants, and 1 translator, sentiment analysis reports generated using facial coding, heatmapping to track which part of media attracts participants using eye-tracking, automatic audio transcripts that can be exported after the call, live in