Constant Contact Social Marketing

Constant Contact Social Marketing is a critical component of the Constant Contact platform, specifically designed to assist small and medium-sized businesses (SMBs) in integrating and simplifying their social media presence as part of a comprehensive digital marketing plan. While Constant Contact has always been known as an email marketing leader, its social tools broaden its scope to provide a comprehensive, user-friendly solution for managing numerous channels.

The fundamental objective of the social marketing features is efficiency and consistency. A single, easy dashboard allows users to manage their presence across key networks such as Facebook, Instagram, and LinkedIn. Key functions include:

Centralized Scheduling and Content Calendar: With the platform's single content calendar, users can plan, write, and schedule posts for various social networks ahead of time. This functionality is essential for keeping a consistent online presence without continually switching between several native platforms.

Cross-Channel Content Repurposing: One really useful feature is the ability to instantly convert email content (such as a newsletter or promotion) into ready-to-share social media postings with a few clicks. This is a significant time saver for small marketing teams who need to ensure message consistency across all digital media.