Google Analytics

Google Analytics is a popular web analytics program that offers organizations with detailed information about website and app performance, user behavior, and marketing effectiveness. Google Analytics 4 (GA4)'s advanced event-based tracking allows organizations to monitor cross-platform user journeys, track key interactions such as video engagement, form submissions, and site searches, and use AI-powered insights to perform predictive analytics and automated trend detection. The platform enables real-time data collecting, anomaly detection, and customisable reporting, empowering marketers and analysts to make data-driven decisions and optimize digital campaigns for better results.​

Google Analytics differentiates itself with capabilities such as predictive analytics for purchase and churn probability, improved audience segmentation, and seamless connectivity with Google Ads, BigQuery, and Looker Studio for unified data analysis and visualization. Its privacy-first strategy and customizable consent management solutions enable enterprises to comply with global data requirements, while automated insights and generated reports save time and enhance accuracy. Google Analytics enables organizations to uncover actionable information, personalize user experiences, and maximize the impact of their digital activities with accessible dashboards, cross-property reporting, and AI-powered anomaly detection.