Oyster

Oyster CDP possesses all the essential features of an exemplary Customer Data Platform. The capabilities of our platform include: - Data Integration: Our platform gathers customer data from various sources, channels, and devices. It then standardizes, integrates, and stores the data in a high-performance cloud-based database. - Inclusion of online and in-store transactions, such as purchases and returns. - Website interactions, mobile app activity, and browser history. - Customer demographics and psychographics. - Information on campaigns, promotions, and customer engagement metrics. - Third-party data enhancements. - Identity Resolution: Oyster has the ability to create universal and persistent consumer profiles by: - Identifying and linking customers and visitors across different states, known and unknown. - Assigning persistent identifiers (master ID) to individuals. - Utilizing a variety of keys and linkage methods to connect all customer or prospect data. - Management of multiple email/physical addresses, changing social IDs and device IDs, householding, and deterministic and probabilistic matching. - Customer Profile Management: Oyster consistently maintains customer history and generates dynamic profiles that are enriched as customers interact. - A current view of customers, their interactions, purchase history, and their progress in the customer journey. - A comprehensive dataset for in-depth analytics and