To stay in the feeds, event planners need to create a stir, a hum, a buzz, a hype that propagates their content and, consequently, the event. We have compiled a list of some actionable tips to make your events in 2022 a huge, memorable success.
Imagine juggling multiple balls together while balancing yourself on a thin rope. A clock hurriedly ticks in the background, indicating that you are short on time. Then, as if that’s not enough, a series of onslaughts begins to strike you off balance.
This is precisely what venue management and event planning are like up-close. Most venue professionals and event planners are genuinely committed to and invested in the pre-event processes. However, it is not unusual for them to forget that an event’s success is eventually measured against the number of attendees who turn up and, finally, the kind of event promotors attracted to sign a business deal with your company due to your previous success.
To remedy this afore-presented situation and shift their focus on the promotional aspects of the event, some event management companies invest in an all-in-one event and venue management software. For others, the grind is more brutal. Luckily for you, we have compiled a list of some actionable tips to make your events in 2022 a huge, memorable success.
“Social media: a buzzword until you come up with a plan.”
Utilizing social media and the assortment of tools it carries is an incredible way to attract event promoters, promote your event and boost attendance. Sadly, the unavailability of a social media plan negates this proposition. An effective social media strategy fixates on connecting with the followers before, during, and even after the event. How exactly is that done? Let’s walk down a few ways to use social media to connect with people and promote your event.
Influencer marketing – let influencers do the talking
Outbound marketing strategy has resulted in ad fatigue. People are often wary of random ads popping up on their social media feed, which is why ad-blocking is all the hype these days. A better option in such circumstances is influencer marketing.
Influencers interact with their followers daily and wield an enormous impact on them. By partnering with the right influencer, you can reach out to people who are most relevant to the purpose of your event. In addition, when influencers publicize your event, their credibility builds up your credibility as an event planner.
Master the art of hashtags – increase your social impact
We have already established that event and venue professionals want to reach out to their potential audiences. But conversely, we have enthusiastic ‘eventeurs,’ the restless gadabouts, who want to reach out to the events and event planners. Hashtags can help people interested in you and your activities find you, but only if you use them correctly.
As an event planner, you can use hashtags within the content created on social media, so your posts pop up when people search for a keyword or a specific hashtag. But again, you have to use them the right way.
Avoid using symbols and punctuation within a hashtag, as they lose their efficacy that way. Make sure not to exceed more than two hashtags in one post. Also, make sure hashtags people search for; otherwise, they are just ornamental pieces in your posts.
Buzz marketing – sensationalize your event
To stay in the feeds, it is crucial to create a stir, a hum, a buzz, a hype that propagates your content and, consequently, the event. This would ultimately give way to a successful event in 2022 – because the world thrives on sensationalization today.
Therefore, it is crucial for buzz marketing to provide refreshingly innovative content that can stir a flux of conversation and discussion. Anticipation and curiosity are two essential elements of buzz marketing.
Teasers and snippets are absolute favorites of marketers to create a buzz around their venues and events. Remember, the ultimate goal is to get people talking about your event.
Targeted ads – increase exposure, engagement, and registrations for your event
Let’s leave out the technical details of how these ads work, but targeted social media ads are a power-packed way to promote an upcoming event. This is because they are targeted at a specific audience based on specific characteristics, such as their demographics, interests, interactions, location, and behavior.
As a result, there is a high chance of conversions because the ads are somewhat personalized and resonate with the target group. You can find a lot of guides on the how-to aspect of targeted ads online.
Tech up - Use an Event and Venue Management Software
Post-covid, 2021 was all about revolutionizing the conventional managerial processes, and 2022, well, you can only imagine. Expert venue and event management businesses have readily left the non-digital management processes behind for apparent reasons.
They lack the automation, simplification, and quickness required to keep up with a fast-moving lifecycle of venues and events. Now, digital solutions, such as event and venue management software have replaced manual work and workflows.
A cloud-based application covers different aspects of venue booking, event planning, and execution. Some help these professionals plan, execute, and debrief the event happening at their venue entirely, while others just come with integrated booking solutions.
There is much such management software available; you can choose the one which best suits your organizational needs. Consequently, you will have more time to improve your event management tactics which directly impact the turnout.
Be on the way to implementing these tips now!
Ta-da! Incorporate these easy, actionable tips in your venue management and event execution process, and enjoy watching your event become an absolute hit (and a consequent increase in venue bookings).