5 Proven B2B e-Commerce Marketing Strategies That You can use for Your Brand

As a business wanting more B2B sales, your primary strategy is to find your target audience, their pain points, preferred way of communicating, and strategies for ongoing business development.

But with many strategies out there, knowing which strategies work for you can be challenging.

In this post, we'll walk you through the five proven B2B eCommerce marketing strategies that you can use for your brand:

1. Content Marketing

Content marketing and eCommerce are tied to one another. For instance, providing in-depth how-to articles and buyer guides helps customers find the right products and services that may influence their purchasing behavior.

Moreover, providing high-quality content showcases your expertise in your field, convincing people to buy from your site. To build customer trust, you should also consistently offer valuable content. This can be in the form of blog posts, infographics, how-to content, webinars, etc.

Moreover, put more videos in your content plan. In fact, according to a survey, 70% of B2B buyers watch videos before purchasing.

2. Search Engine Optimization

B2B marketing has significantly changed over the past couple of years. Data shows that 71% of B2B customers look up search engines before purchasing.

So, to gain more leads, you need to land on the first page of search engines, and to do so, you need to follow best SEO practices.

When making an eCommerce website, you need to pay attention to your SEO- on and off-site. There are several ways that you can do this. You need to consistently develop high-quality SEO content and pay close attention to metadata and other tweaks.

You may also need to hire professionals to handle these tasks seamlessly. It's all about outranking other sites and getting on top of search engine results pages or SERPs.

3. Email marketing

Email marketing is one of the best ways to build a strong relationship with your customers. In fact, 93% of B2B marketers are using email. Not only does it boost engagement, but it also turns subscribers into leads.

Optimizing email marketing for conversion is also key. Similarly, it would be best if you focused on growing your email list.

Another tip is that your email marketing campaign should always resonate with your customers. No matter your goal, our advice focuses on the things that matter most to your customers- time, money, and resources.

Similarly, it would help if you also used it as a powerful solution for sharing your content.

Here are some of the best email marketing tips:

• Write engaging subject lines
• Keep at least one call-to-action for every email
• Use email segmentation to reach your most relevant audience
• Make sure that your email designs are highly responsive
  
  

4. Landing Pages and Optimization

Landing pages enhance lead generation by converting visitors into leads. There are two primary reasons why you create landing pages. First, transitioning from an ad to a related landing page is smoother for customers.

Second, you need to rank higher for specific product and service keywords. Thus, it would be best if you had landing pages focused on these keywords to boost your rankings.

Here are ways to create good landing pages:

• It should contain a video, a success story, relevant FAQs, and a persuasive page copy.
• When writing a copy, emphasize the outcomes and provide solutions to your customer's pain points instead of listing features.
• Use CTAs to turn interested into clicks.
• When you have multiple target audiences, tailor individual landing pages to suit each.
• Ensure that your ads and landing page go hand in hand in boosting the number of engaged prospects.
• When customers click on a particular ad, they should be redirected to a landing page that holds their interest.
  
  

5. Pay-per-click Marketing

The principle of using PPC for B2B is quite simple. All you need to do is to bid for a particular keyword with the search engine.

As soon as a user queries using the keyword, search engines will check the bidding pool for the winners and show them on the top part of the SERPs.

Some factors that could determine whether an ad wins are the quality of the ad and keyword relevance. However, the size of the bid plays a far more significant role than the rest.

Over to You

There's no doubt that marketing is the heart of many successful businesses. Every marketing department should have a solid B2B marketing strategy to succeed.

As you know, the market is already oversaturated, and many customers want to get as many customers as possible. Unless you create a foolproof B2B marketing strategy in your customer pool, you'll always be neck to neck with your competitors.

So, before you finalize the perfect marketing plan, make sure that you take some time trying out these strategies, study the results, and then find out what works best for your business. Good luck!