TechnologyCounter is a leading B2B software discovery and recommendation platform headquartered in Pune, India. We help businesses make informed technology decisions by connecting them with the right software solutions through trusted reviews, detailed comparisons, expert insights, and personalized recommendations. Our platform empowers thousands of organizations to simplify software selection while enabling technology vendors to reach high-intent buyers through innovative lead generation and digital marketing solutions.
At TechnologyCounter, we foster a culture of innovation, collaboration, and continuous learning. We believe in empowering our people with opportunities to grow, embrace new technologies, and make a meaningful impact. Whether you're beginning your career or advancing to the next level, you'll be part of a dynamic team that values ownership, teamwork, and excellence while working together to shape the future of B2B technology discovery.
Technology Counter is looking for an experienced Email Marketing & Deliverability Specialist to take ownership of our email marketing operations and sending infrastructure.
The immediate priority is to audit our existing email infrastructure, identify the reasons behind spam placement, implement the required fixes, and improve sender reputation and inbox placement.
Beyond deliverability, you will manage and optimize the overall email marketing program, including campaigns, databases, segmentation, automation, reporting, and ongoing deliverability monitoring.
- Location: India
- Employment Type: Full-time
- Experience: 4–7+ years
- Company: Technology Counter
We are looking for someone with genuine hands-on experience in email marketing, email deliverability, and technical email infrastructure.
You should be comfortable diagnosing and fixing complex deliverability issues rather than only managing campaigns or creating email templates.
You should have:
- 3–5+ years of hands-on experience in email marketing, email deliverability, or email infrastructure.
- Strong knowledge of SPF, DKIM, DMARC, DNS, SMTP, Return-Path, and domain alignment.
- Experience diagnosing and resolving emails landing in spam.
- Experience with sender, domain, and IP reputation management.
- Ability to analyze email headers, SMTP responses, bounce codes, blocks, and delivery failures.
- Hands-on experience with Google Postmaster Tools and Microsoft sender/reputation tools.
- Strong understanding of list hygiene, suppression management, complaints, bounces, and unsubscribes.
- Experience with major ESPs and email marketing platforms.
- Understanding of Gmail, Outlook, Yahoo, and other major mailbox-provider requirements.
- Experience with sender-reputation recovery and volume-ramp strategies.
- Strong understanding of B2B email marketing, segmentation, automation, and campaign optimization.
- Ability to independently investigate problems and implement solutions.
Good to have:
- Experience working with B2B SaaS or technology companies.
- Experience with HubSpot and outbound/email automation platforms.
- Experience managing multiple sending domains or email platforms.
- Experience with SendGrid, Amazon SES, Mailgun, Brevo, Mailchimp, or similar platforms.
- Experience with dedicated IP configuration and IP warm-up.
- Experience with deliverability and inbox-placement monitoring tools.
Email Deliverability & Infrastructure
- Audit the existing email sending infrastructure.
- Diagnose spam placement and deliverability issues.
- Configure and troubleshoot SPF, DKIM, DMARC, and domain alignment.
- Review and optimize sending domains and subdomains.
- Manage Return-Path and branded tracking domains where required.
- Analyze email headers, SMTP responses, bounce codes, blocks, and delivery failures.
- Monitor domain and IP reputation.
- Evaluate shared vs. dedicated IP infrastructure.
- Set up and manage Google Postmaster Tools, Microsoft SNDS/JMRP, and relevant feedback loops.
- Monitor spam complaints, bounce rates, blocks, deferrals, and sender reputation.
- Develop sender/domain reputation recovery and controlled volume ramp-up plans.
- Separate and optimize infrastructure for marketing and transactional email streams where appropriate.
Database & List Management
- Audit existing email databases and their sources.
- Establish email verification and list-hygiene processes.
- Remove invalid, inactive, bounced, and risky addresses.
- Maintain centralized suppression lists.
- Ensure unsubscribes, hard bounces, and complaints are properly synchronized.
- Develop engagement-based segmentation strategies.
Email Marketing
- Plan, execute, and optimize B2B email marketing campaigns.
- Manage email marketing and automation platforms.
- Develop audience segments and targeted campaigns.
- Build automated workflows and nurture sequences.
- Conduct A/B testing of subject lines, messaging, CTAs, and campaign strategies.
- Work with content and design teams to improve email performance.
- Track campaign performance and improve engagement and conversions.
Monitoring & Reporting
Own reporting for:
- Inbox placement
- Delivery and bounce rates
- Spam complaint rates
- Domain and IP reputation
- SPF/DKIM/DMARC health
- Click and reply engagement
- Unsubscribe rates
- Conversion performance
Proactively identify deliverability problems before campaigns start landing in spam.