Matomo

Matomo is a prominent web analytics platform that stresses privacy and data ownership, making it the best option for businesses looking for an ethical alternative to Google Analytics. The platform enables businesses to track 100% of website traffic with complete control over their data, ensuring compliance with privacy regulations like GDPR. Matomo allows organizations to examine detailed visitor reports, track user journeys, and access real-time analytics, all while preserving complete transparency and control over data collection, storage, and usage.​

Matomo stands out for its extensive set of capabilities, which include visitor profiles, heatmaps, session records, configurable dashboards, segmentation, and powerful e-commerce monitoring. The platform allows A/B testing, campaign tracking, funnel analysis, and provides precise geolocation and device information, allowing marketers and developers to improve website performance and user experience. Matomo's open-source nature and self-hosted deployment options offer flexibility, security, and scalability to businesses of all sizes, from small and medium-sized firms to major corporations and government agencies.