PandaMetrics

A growing number of multinational companies expanding into China are taking a "set it and forget it" approach to their Chinese social media marketing. However, they are unaware of the vast opportunities available on Chinese social media platforms. If you want to succeed in the Chinese market, it's crucial to understand the nuances of how WeChat and Weibo function, as they differ greatly from Western platforms such as Facebook and Twitter. With an estimated 902 million monthly active users, WeChat is the most popular social network in China. To help global brands navigate this unfamiliar territory, Panda Metrics offers a comprehensive solution for tracking, analyzing, and responding to conversations about their brand on key Chinese social media platforms including WeChat and Weibo. This valuable data can inform future campaigns, content strategy, and messaging, while also helping brands stay ahead of the competition, develop effective influencer and KOL programs, and forge impactful brand partnerships. Through social listening, Panda Metrics enables businesses to gain insight into the why, where, and how of these conversations, as well as what people are saying about the brand and its competitors on WeChat and Weibo. It's important to note that Panda Metrics only collects publicly available data and does not access private chats, closed groups, or individual messages. Take advantage of