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Salesforce Customer 360 is an overall architecture and product suite built on the Salesforce Platform, which is both safe and scalable. Its primary goal is to address the age-old corporate problem of fragmented customer data—in which separate departments operate in silos, each with an inadequate perspective of the customer. The solution efficiently unifies the entire organization—from sales and support to marketing and commerce—under a single, shared, and trusted customer profile.
This unification is enabled by essential basic technologies. Data Cloud (formerly Customer 360 Truth) serves as the data management and identity resolution layer, consolidating customer information (contact, purchase history, service tickets, web interactions) from all Salesforce clouds and external systems (via MuleSoft integration) and assigning a unique Global Profile ID (GPID) to each user. This ensures that when a client interacts with the brand across many channels or devices, all data is tied back to a single accurate record.
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Write a ReviewThe top 5 features of Salesforce Customer 360 include:
Salesforce Customer 360 serves a wide range of businesses including SMEs, Agencies, Enterprises.
Salesforce Customer 360 is compatible with multiple platforms, Web App,Windows,Macintosh,Linux
The top three competitors of Salesforce Customer 360 are Adobe Creative Cloud, Zendesk and Microsoft Dynamics 365. To find the best fit for your business, compare and evaluate each platform's features, advantages, disadvantages, and other key aspects.
Yes, Salesforce Customer 360 offers a trial option, allowing you to test its features and functionality before committing. This trial access helps you assess how well the software meets your specific needs and ensures it’s a good fit for your business.
