SAS Customer Intelligence 360 is a complex, enterprise-grade Customer Engagement Platform that combines marketing automation, customer data management (CDP), and advanced analytics to provide truly tailored, cross-channel interactions. Designed for modern organizations, it enables marketers to transition from fragmented campaigns to integrated, data-driven customer journeys.
The platform's fundamental strength is its hybrid data architecture, which combines real-time online behavioral data with traditional on-premises customer data (such as CRM and transactional systems). This novel technique gives a comprehensive 360-degree customer picture without requiring a costly migration of all sensitive PII data to the cloud, resulting in robust data governance and privacy control.

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Write a ReviewThe top 5 features of SAS Customer Intelligence 360 include:
SAS Customer Intelligence 360 serves a wide range of businesses including SMEs, Agencies, Enterprises.
SAS Customer Intelligence 360 is compatible with multiple platforms, Web App,Windows,Macintosh
The top three competitors of SAS Customer Intelligence 360 are Salesforce, SALESmanago and Cronberry. To find the best fit for your business, compare and evaluate each platform's features, advantages, disadvantages, and other key aspects.
Yes, SAS Customer Intelligence 360 offers a trial option, allowing you to test its features and functionality before committing. This trial access helps you assess how well the software meets your specific needs and ensures it’s a good fit for your business.