Adobe Audience Manager

Adobe Audience Manager is a sophisticated data management software (DMS) that enables businesses to consolidate and centralize consumer data from many sources into detailed customer profiles. By combining first- and second-party data, the platform allows advertisers to create specific, addressable audience segments based on demographics, interests, behaviors, and other characteristics. Using AI and machine learning, Adobe Audience Manager improves audience segmentation with look-alike modeling and real-time profile updates, allowing organizations to reach customers with high precision across many devices and channels. The software's device graph technology connects many devices to a single person or household, allowing for seamless cross-device marketing and tailored consumer experiences.​

The platform seamlessly connects with other Adobe Experience Cloud tools, including Adobe Analytics and Adobe Target, allowing for real-time campaign optimization and richer customer insights. Adobe Audience Manager enables automatic audience activation by sending segments to demand-side platforms, advertising networks, and marketing systems including Meta Ads Manager, LinkedIn Ads, and Marketo Engage. Its strong data protection controls, segmentation dashboard, and analytics tools enable advertisers to maximize media spend, track segment performance, and comply with requirements.