Adobe Real-Time CDP

Adobe Real-Time CDP

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What is Adobe Real-Time CDP?

Adobe Real-Time CDP is an enterprise-grade Customer Data Platform that integrates B2B and B2C data to create live, actionable profiles. It allows companies to combine fragmented data for millisecond-level customisation across channels while maintaining stringent data protection.

Key Features of Adobe Real-Time CDP

  • Customer Segmentation
  • Channel Attribution
  • Predictive Analytics
  • GDPR Compliance
  • Data Integration
  • Campaign Management
  • AI / Machine Learning
  • For Healthcare
  • Dashboard
  • A/B Testing

Adobe Real-Time CDP Pricing

B2B Edition
＄ Custom
Per User
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Adobe Real-Time CDP Specifications

Software Accessible: Cloud Based
Run On Mobile Browser: Yes
Offers Free Trial: No
Payment Options: Yearly
Life Time Free Plan: No
APIs Available: Yes
Customization Possible: Yes
Device Support: Desktop,Mobile,Tablet,iPad
Available Support: Email,Phone,Live Support,Training,Tickets
Desktop Platforms: Web App
Languages Available: English,German,Italian,Japanese,Spanish
Software Industry: Airlines/Aviation,Automotive,Banking/Mortgage,Consumer Goods,E-Commerce,Manufacturing,Health/Fitness,Hospital/Health Care,Insurance,Leisure/Travel,Media Production,Retail Industry,Telecommunications
Company Details
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Company Name Adobe Inc
Company Website Visit Website
Adobe Real-Time CDP Description

Adobe Real-Time CDP (Customer Data Platform) is a strong cloud-native engine based on the Adobe Experience Platform (AEP). It is intended to address the issue of fragmented data by combining known and anonymous data, including online habits, offline purchases, and CRM records, into a single "Single Source of Truth." Unlike traditional databases, it updates profiles in real time, allowing advertisers to activate highly segmented audiences via digital channels in milliseconds.

The platform stands out for its proprietary data governance and privacy standards, making it an excellent alternative for highly regulated businesses. It provides specific versions for B2C, B2B, and B2P (Business-to-Person) use cases, enabling complicated account-based marketing (ABM) as well as personalized consumer journeys. It smoothly connects with the Adobe Experience Cloud and provides a wide range of third-party connectors. Users praise its scalability and AI-powered propensity assessment, but many complain about a lengthy deployment process and a steep learning curve for non-technical users.

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Adobe Real-Time CDP FAQ's

The top 5 features of Adobe Real-Time CDP include:

  1. Customer Segmentation
  2. Channel Attribution
  3. Predictive Analytics
  4. GDPR Compliance
  5. Data Integration

Adobe Real-Time CDP serves a wide range of businesses including SMEs, Agencies, Enterprises.

Adobe Real-Time CDP is compatible with multiple platforms, Web App

The top three competitors of Adobe Real-Time CDP are SALESmanago, Uniphore and Acxiom. To find the best fit for your business, compare and evaluate each platform's features, advantages, disadvantages, and other key aspects.

Currently, Adobe Real-Time CDP does not offer trial access. However, you can still explore its capabilities through available product demos, feature guides, and customer reviews.

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