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Lytics is a next-generation Customer Data Platform (CDP) developed entirely on Google Cloud, with a modular architecture that integrates effortlessly with existing data stacks. It stands out for going beyond basic data collection to deliver deep behavioral insights via its "Decision Engine." By evaluating how users interact with content and determining affinities, intent, and churn risk, Lytics enables advertisers to create highly relevant, one-on-one experiences across web, email, and social channels.
The platform is built around three main pillars: Conductor for identity resolution and data pipeline management, Cloud Connect for reverse ETL from warehouses such as BigQuery and Snowflake, and the Decision Engine for AI-driven orchestration. With its "zero-copy" strategy and generative AI co-pilot, Lytics enables teams to activate warehouse data without requiring complicated engineering, cutting time-to-value from months to weeks.
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Write a ReviewThe top 5 features of Lytics CDP include:
Lytics CDP serves a wide range of businesses including SMEs, Agencies, Enterprises.
Lytics CDP is compatible with multiple platforms, Web App
The top three competitors of Lytics CDP are SALESmanago, Uniphore and Acxiom. To find the best fit for your business, compare and evaluate each platform's features, advantages, disadvantages, and other key aspects.
Yes, Lytics CDP offers a trial option, allowing you to test its features and functionality before committing. This trial access helps you assess how well the software meets your specific needs and ensures it’s a good fit for your business.
