Oracle Unity

Oracle Unity

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What is Oracle Unity?

Oracle Unity is an AI-powered Customer Data Platform that combines online, offline, and third-party data to create a single, real-time customer profile. It uses built-in machine learning to predict behavior, automate segmentation, and recommend next-best actions.

Key Features of Oracle Unity

  • Channel Attribution
  • Behavioral Analytics
  • Predictive Analytics
  • GDPR Compliance
  • Data Integration
  • Customer Profiles
  • Campaign Management
  • Website Analytics
  • Personalization
  • For Healthcare
  • A/B Testing

Oracle Unity Pricing

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Oracle Unity Specifications

Software Accessible: Cloud Based
Run On Mobile Browser: Yes
Offers Free Trial: No
Payment Options: Yearly
Life Time Free Plan: No
APIs Available: Yes
Customization Possible: Yes
Device Support: Desktop,Mobile,Tablet
Available Support: Email,Phone,Live Support,Training,Tickets
Desktop Platforms: Web App
Languages Available: English,French,German,Italian,Spanish
Software Industry: All Industries
Company Details
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Company Name Oracle Corporation
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Oracle Unity Description

Oracle Unity Customer Data Platform (CDP) is an enterprise-grade solution that eliminates data silos and provides a complete, 360-degree view of the customer. By combining data from marketing, sales, service, and back-office systems, it creates a durable and dynamic profile that changes in real time. The platform stands out with its inbuilt AI/ML workbench, which includes over 20 pre-built models for predictive scoring, churn likelihood, and lifetime value assessment.

Oracle Unity enables enterprises to go beyond basic segmentation and create highly tailored journeys across all digital and physical touchpoints. Its variable ID resolution accurately knits identities across devices, and built-in privacy controls assure compliance with global legislation. Whether for B2B or B2C, Oracle Unity enables teams to leverage insights instantaneously, resulting in higher conversion and long-term brand loyalty.

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Oracle Unity FAQ's

The top 5 features of Oracle Unity include:

  1. Channel Attribution
  2. Behavioral Analytics
  3. Predictive Analytics
  4. GDPR Compliance
  5. Data Integration

Oracle Unity serves a wide range of businesses including SMEs, Enterprises.

Oracle Unity is compatible with multiple platforms, Web App

The top three competitors of Oracle Unity are SALESmanago, Uniphore and Acxiom. To find the best fit for your business, compare and evaluate each platform's features, advantages, disadvantages, and other key aspects.

Currently, Oracle Unity does not offer trial access. However, you can still explore its capabilities through available product demos, feature guides, and customer reviews.

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