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Salesforce Data Cloud (previously Salesforce Genie and CDP) is a large-scale, real-time data engine that aims to break down silos in marketing, sales, service, and commerce. Built directly on the Salesforce platform, it uses a "Zero Copy" design to ingest and unify huge amounts of structured and unstructured data from different sources, including lakes such as Snowflake and Databricks. This enables enterprises to establish a "Single Source of Truth" without the use of complex ETL procedures.
The software excels in identity resolution, combining anonymous and known data to create detailed consumer profiles. Once merged, this data is instantly "activated," allowing teams to initiate automated workflows, create accurate audience segments, and use Einstein AI to gain predictive insights. While extremely powerful for enterprise-level customizing, users frequently report a steep learning curve and the requirement for specialist administrative skills to properly maximize the system.
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Write a ReviewThe top 5 features of Salesforce Data Cloud include:
Salesforce Data Cloud serves a wide range of businesses including SMEs, Agencies, Enterprises.
Salesforce Data Cloud is compatible with multiple platforms, Web App
The top three competitors of Salesforce Data Cloud are SALESmanago, Uniphore and Acxiom. To find the best fit for your business, compare and evaluate each platform's features, advantages, disadvantages, and other key aspects.
Yes, Salesforce Data Cloud offers a trial option, allowing you to test its features and functionality before committing. This trial access helps you assess how well the software meets your specific needs and ensures it’s a good fit for your business.
